News

Adspace picks up Access 360's in-mall DOOH assets

August 6, 2012

In-mall digital out-of-home nework owner Adspace Networks has acquired Access 360's Mallvision assets including an exclusive sales representation agreement with Simon Property Group's OnSpot Digital Network that adds 47 premier Simon Malls to the Adspace Digital Mall Network.

As part of the deal, Adspace will now also represent 17 other malls including GSM Worldwide Media's large format digital network in 11 Mills Properties, for a total of 64 new malls added to the network.

The deal increases Adspace's mall count by nearly 50 percent, from 141 to 205, enabling the network to reach 48 million individual shoppers each month through its 2,864 digital displays.

Adspace Networks said it will raise gross impressions from 415 million to 641 million per month, while adding Phoenix to its top 12 market list and two new malls in the influential Miami market.

The combined properties also significantly expand Adspace's audience reach across the county's top DMAs. In the top 10 DMAs Adspace now reaches 35 percent of adults aged 18–49.

Adspace will now have a presence in 47 premier Simon Malls across the country. Malls of note include the following:

• The Westchester in New York, home to New York State's first Nordstrom.
• Roosevelt Field in New York offers Bloomingdale's, J.C. Penney, Macy's, Nordstrom, Dick's Sporting Goods and more than 270 specialty stores.
• Copley Place in Boston, a distinctive, upscale shopping destination located in the historic Back Bay, with 75 stores.
• Lenox Square in Atlanta is a premier shopping destination in the Southeast, anchored by Bloomingdale's, Neiman Marcus and Macy's, and featuring nearly 250 specialty stores.
• Dadeland Mall in Miami, known as one of Miami's premier shopping centers, with more than 185 specialty stores.

"We are very excited to be working with Simon Property Group," said Dominick Porco, chairman and CEO, Adspace Networks. "We have long admired the quality, strength and depth of the Simon digital mall portfolio and are pleased to now be representing it. Adspace and Simon recognized the strategic benefit of combining networks to consolidate and create a singular digital offering to the advertising buying community that presents increased impressions delivered in a consistent format."

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