News

Adomni to intro audience analytics for DOOH

April 2, 2019

Adomni, a DOOH purchasing platform, plans to introduce a platform to allow DOOH customers to purchase advertisements based on audience analytics. The company is working with PlaceIQ to offer location-based consumer analytics and insights for the platform, according to a press release.

Advertisers can search for OOH inventory by location, and filter those results by relevant audience segments. They can also look at the "audience score" of various displays.

"Audience-based insights are no longer missing from the out-of-home advertising buying process," said Jonathan Gudai, CEO of Adomni, in the release. "Now, advertisers can use familiar planning techniques from their online digital campaigns to reach optimal audiences nearby OOH displays. This new offering on Adomni's open marketplace has the potential to exponentially increase campaign effectiveness for advertisers by targeting their DOOH spend based on consumer behavior. The location-based consumer insights provided by data industry leader PlaceIQ are driving an evolution in DOOH buying and selling."