AdMobilize brings analytics down under to Australia through AVT partnership
AdMobilize recently partnered with AVT, an AV company, to bring its analytics customer engagement solution to Australia and New Zealand. Its platform is designed to track an advertisement’s performance and customer engagement, according to a press release.
The solution can perform a number of tasks both with DOOH and in-store campaigns such as target content based on customer’s demographics and emotions, as well as gain valuable crowd and vehicle analytics. All of this data is sent to a cloud-based dashboard or API so end-users can access the results.
"Engagement without analytics in the commercial AV industry simply no longer works for anyone," Mike Neel, head of sales and marketing, AdMobilize, said in the release. "Real-time information about who is being engaged, for how long, and with what outcome represents the next great advance in making display-based visualization systems a meaningful and productive component of an audiovisual experience.
"Australia and New Zealand are two of the most forward-looking display markets in the world. They understand the importance of integrating analytics into their systems and this distribution partnership with AVT will make that an immediate reality."