DOOH Advertising

Accretive taps Scott Hansen as chief revenue officer

Photo: Accretive

January 9, 2026

Accretive, an OOH data and tech company, has appointed Scott Hansen as chief revenue officer.

Hansen has over two decades of experience leading sales strategies and driving growth for companies across the advertising industry, according to a press release.

Since 2020, he has served as an advisor to Accretive, focused on business development and partnerships.

As CRO, he'll lead Accretive's commercial strategy and oversee all revenue-generating initiatives.

Prior, Hansen was SVP strategic sales at Precise TV and before that he was CEO of Triton Advertising,.

"The ultimate point of advertising is to help brands connect with audiences in meaningful ways - and then prove that connection was valuable," Craig Benner, CEO and founder of Accretive, said in the release. "That's what Accretive excels at. Scott's experience in building client-focused sales strategies will be invaluable as we enable more advertisers--across more verticals--to realize the full potential of OOH in their media mix, from planning to execution to outcomes."

Hansen's hire comes on the heels of Accretive launching joint research with Keen Decision Systems.

"OOH is on the cusp of a major transformation and Accretive is one of the only players positioned to shape what comes next," Hansen said in the release. "This team has built technology that finally allows brands to realize the power of OOH advertising through measurement, attribution, and affords the ability to optimize OOH with the same rigor as digital. I'm looking forward to driving the partnerships and growth that will take this underfunded medium to its next era."