News

500 Brazilian buses running with digital signage

Brazilian digital signage transit network Nemooh Servicos de Mídia LTDA has deployed its first 1,000 screens in 500 buses with BroadSign International LLC’s digital signage software platform, according to an announcement from BroadSign.

July 22, 2014

Brazilian digital signage transit network Nemooh Servicos de Mídia LTDA has deployed its first 1,000 screens in 500 buses with BroadSign International LLC’s digital signage software platform, according to an announcement from BroadSign. The network's expansion plans include deploying 4,000 screens in 2,000 buses by the end of 2015.

The vandal-proof, 22-inch displays in Nemooh Mídia buses are viewed by 11.3 million people in Sao Paulo per month, playing real-time news, entertainment, sports and health tips spaced between bank, telecom and government ads, according to the announcement.

“Operating on ad-based revenue, BroadSign allows us to present advertisers with proof-of-play reports instead of memory card solutions, and provides our network with proven strength, reliability and stability," Nemooh Midia Executive Director Luciano Ramo said in the announcement.

BroadSign also is the conference sponsor of the first Brasil Signage Expo, held on Sept. 18 and 19, the company said.