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3D digital signage firm nabs former Dentsu COO as CMO, head of 3D DOOH subsidiary

July 3, 2013

Magnetic 3D, provider of autostereoscopic, "glasses-free" 3D displays and digital signage solutions, recently announced the appointment of Vincent Legg as CMO and president of its 3D out-of-home and experiential marketing subsidiary, Magnetic 3D Connect. The recently launched subsidiary uses glasses-free 3D technology to deliver elevated consumer engagement at points of sale and in out-of-home marketing campaigns across the country, the announcement said.

Magnetic 3D said that Legg is a proven advertising and marketing professional with a distinguished career that spans more than 20 years, who has served as an advisor to Magnetic 3D since the beginning of 2012. Working at advertising agencies such as Dentsu and Euro RSCG, Legg has a track record of driving top-line revenue and profit while also improving organizational bottom-line productivity, the company said.

"Mr. Legg's extensive track record with preeminent agencies and clients speaks volumes about his capabilities," said Tom Zerega, founder and CEO of Magnetic 3D. "Given his familiarity and involvement with our parent company as well as the leadership he has provided in positioning our 3D marketing-focused subsidiary, it was only natural to have him lead the group. Vincent will now be able to implement his proven strategies and lead the fast-paced growth of Magnetic 3D Connect into a full-service glasses-free 3D media company and experiential marketing agency."

Prior to his involvement with Magnetic 3D, Legg was the COO and CFO of Dentsu America, where he worked with clients such as Canon, Major League Baseball, Microsoft and Toyota. Designing and implementing a comprehensive business plan, Legg led Dentsu America to a highly profitable one-year turnaround, the announcement said.

"It is with great excitement that I take on these new roles," Legg said. "Magnetic 3D's game-changing glasses-free 3D technology allows us to bring the future of marketing to today's consumers. Magnetic 3D Connect represents a paradigm shift in out-of-home marketing capabilities with respect to consumer attention, retention and conversion. We have designed Magnetic 3D Connect to take advantage of our unique ability to connect to the audience on a true one-to-one basis, elevating customer engagement beyond that which is possible with traditional media."

Legg added, "We launched this company because people gravitate toward our glasses-free 3D and become fascinated with it. We want to entertain consumers in out-of-home locations on a massive scale, using the coolest digital marketing platform ever conceived."

Learn more about 3D digital signage.