Bradley Cooper

Bradley Cooper is a Technology Editor for DigitalSignageToday.com. His background is in information technology, advertising, and writing.

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Digital signage animations deliver Valentine's Day hearts, holiday cheer

Digital signage animations deliver Valentine's Day hearts, holiday cheer

Valentine's Day is over, but retailers now have to ramp up for Easter. It can be difficult, however, to unload decorations and place them throughout the store. One way retailers can save time is by using digital decorations.

How can digital signage deliver better retail experiences  to lift sales?

How can digital signage deliver better retail experiences to lift sales?

Retailers are in a constant state of intense competition, not just with each other, but also with online retailers. How can digital signage help give retailers a leg up with customer experience and sales?

Digital signage top 5: January 2018 edition

Digital signage top 5: January 2018 edition

Last month's top features took a peak into the future by predicting the top digital signage trends of 2018.

Houses of worship embrace DOOH

Houses of worship embrace DOOH

Digital signage isn't just for retailers anymore. Now everyone is making use of the technology, including houses of worship. While many churches use displays during worship services, others are beginning to use outdoor displays to showcase their messages.

3 innovative tools the blockchain can offer digital signage

3 innovative tools the blockchain can offer digital signage

The blockchain is revolutionizing every industry, and digital signage is no exception.

AR displays deliver 'restaurants of the future'

AR displays deliver 'restaurants of the future'

One company is working to push menu boards into the future through a glasses-free augmented reality experience called HoloLamp, which delivers virtual menu items to customers.

Digital signage scores with stadium customer experience

Digital signage scores with stadium customer experience

A sports arena is already an incredibly exciting place. With all that energy, how can digital signage contribute to the fan's excitement and experience? And how can integrators deal with all the issues and challenges that come with digital signage?

3 ways digital signage can help government services

3 ways digital signage can help government services

Government services do not always have the best reputation, due to poor communication, long wait times and bad customer service. However, government offices can help improve communication, educate users on services and improve customer service with digital signage.

Top 5 stories December 2017: Star Wars dominates

Top 5 stories December 2017: Star Wars dominates

Christmas is over, but you can still treat yourself on some holiday stories from last month, such as how you can learn from the Star Wars Battlefront 2 public relations nightmare and evaluating digital menu board solutions.

3 future trends set to change the digital signage landscape

3 future trends set to change the digital signage landscape

The digital signage landscape is always the same, but also changing at the same time. It is absolutely necessary to stay on the cutting edge of digital signage trends to avoid becoming mere 'background noise.'

3 ways to keep digital signage software within your budget

3 ways to keep digital signage software within your budget

It can be difficult to save money on digital signage. By following these three tips, you can help ensure the software side of the package doesn't break your budget.

Top 5 most read articles of 2017: Porn hack and McDonald's dominate

Top 5 most read articles of 2017: Porn hack and McDonald's dominate

Digital Signage Today readers last year were highly intrigued by OOH trends and an OOH porn incident. Two of the five top read stories for 2017 covered the incident at Union Station in Washington D.C., where a user turned a public display into a very loud pornographic video.

Top 5 blogs of 2017

Top 5 blogs of 2017

We are nearing the end of 2017, and it has certainly been a crazy year for digital signage, as the industry continually produces better and better hardware and software. Our bloggers on Digital Signage Today had plenty to say about the industry on topics ranging from pricing to future market trends.

'Star Wars Battlefront 2' controversy teaches key customer engagement lesson

'Star Wars Battlefront 2' controversy teaches key customer engagement lesson

EA Games faced a whirlwind of controversy when its fans discovered Darth Vader was a microtransaction in the game, "Star Wars Battlefront 2." This situation offers a key lesson for brands: engage your customers in a conversation before the Death Star blows up.

3 keys to evaluating digital menu boards

3 keys to evaluating digital menu boards

All digital menu boards are not created equal. For this reason, it's essential for restaurants to evaluate their hardware, content and content management options carefully to find the best solution for their needs.

Walmart digital signage delivers broken content

Walmart digital signage delivers broken content

I recently encountered a Walmart shelf-edge video display that really failed to get its point across. Instead of a heartwarming holiday message, it delivered a buffering, stuttering mess.

Digital signage top 5 stories: November 2017

Digital signage top 5 stories: November 2017

Readers whetted their appetites during November with topics such as reviewing the menu boards of McDonald's, touchscreens trends and key ways digital signage can help customers stay a little bit longer in QSR restaurants.

Advertisers need to 'DOOH' better with outdoor campaigns

Advertisers need to 'DOOH' better with outdoor campaigns

In my time on the highway, I've seen a lot of uninteresting and static DOOH campaigns. Advertisers, you can 'DOOH' better.

Digital signage can revamp the Black Friday experience

Digital signage can revamp the Black Friday experience

Black Friday is still a major brick-and-mortar retailer event, drawing in $2.4 billion in revenue last year. At the same time, customers spent $10 less in 2016, than they did in 2015. Retailers need to step up their game to boost sales, and one way to do that is with digital signage.

South African retailer delivers digital journey with digital signage

South African retailer delivers digital journey with digital signage

Clicks aimed to deliver a better customer experience that informed distracted customers. With a digital signage solution, the retailer was able to boost dwell time and sales.

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Digital signage animations deliver Valentine's Day hearts, holiday cheer