Bradley Cooper

Bradley Cooper is a Technology Editor for DigitalSignageToday.com. His background is in information technology, advertising, and writing.

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4 tips to make your restaurant ready for the tech revolution

4 tips to make your restaurant ready for the tech revolution

Digital menu boards, kiosks, online ordering and loyalty programs are just a few technologies that are making their debut in restaurants. During a panel at the Restaurant Franchising and Innovation Summit, panelists discussed how to get your restaurant tech ready.

AI, automation to transform restaurants

AI, automation to transform restaurants

Artificial intelligence and automation have been breaking into the restaurant industry for a while now. The most common narrative is that AI will eliminate the need for employees as robots take all the jobs away. People rarely discuss how AI will improve our lives.

How Red Robin, Melt Shop conquer tech costs

How Red Robin, Melt Shop conquer tech costs

Spencer Rubin, founder and managing partner, Melt Shop; Carin Stutz, COO and executive vice president Red Robin; and Doug Hogrefe, a partner at 4 Top Hospitality, offered their secrets to conquering operational costs.

Restaurant franchisees share insights on tech adoptions, franchisor relationships

Restaurant franchisees share insights on tech adoptions, franchisor relationships

Many restaurant franchisors want to push out a new technology such as mobile ordering or menu boards, but they might run into difficulty getting their franchisees on board. At the Restaurant and Franchising Summit, franchisees shared their perspectives.

Will self-driving cars revolutionize the DOOH industry?

Will self-driving cars revolutionize the DOOH industry?

Self-driving cars are rapidly coming to the public's attention, especially due to their potential to dramatically reduce wrecks and improve the overall driving experience. For the digital signage industry, self-driving cars could present a big opportunity for innovative DOOH campaigns.

Are kiosks the future of digital signage?

Are kiosks the future of digital signage?

As the worlds of digital signage and kiosks continually collide, and the demand for better content grows, one question emerges: Are kiosks the future of digital signage?

5 questions to determine if your digital signage is ready for production

5 questions to determine if your digital signage is ready for production

It can be difficult to know if your digital signage idea is ready for production or if it should go through a few prototype stages. If you answer a few questions, however, you can gain an overall idea of whether you are ready to make the jump.

Coca Cola bursts into digital signage

Coca Cola bursts into digital signage

Coca Cola is working to bring digital signage to its many suppliers through a mobile app known as Neko, developed with Google. The brand is aiming to get its customers to realize the power of their entire platform.

4 questions to answer before buying an outdoor display

4 questions to answer before buying an outdoor display

Before selecting an outdoor display, you need to answer a few questions such as: How will it hold up in the sunlight? How can I handle overheating? And how will I afford it?

3 reasons why customers ignore your digital signage

3 reasons why customers ignore your digital signage

If your business uses digital signage, the last thing you want is for your customer to say, "no, not interested," when they see your advertising, especially on an expensive display.

Digital signage top 5 headlines: February 2018

Digital signage top 5 headlines: February 2018

Readers of Digital Signage Today had their sights set on interesting, innovative digital signage last month, as the top stories covered topics ranging from design principles for awesome digital signage to augmented reality delivering brand new restaurant experiences.

3 tactics to keep your digital signage from annoying customers

3 tactics to keep your digital signage from annoying customers

Recently, I read a Cracked article that mentioned digital signage but not in a positive way. It identified both animated menu boards in theaters and gas station digital signage networks as more annoying than helpful. You need to follow a few tactics to keep your digital signage from annoying customers.

How digital signage can tap into visitors' emotions

How digital signage can tap into visitors' emotions

All corporate buildings and retailers want to create a good atmosphere for visitors. Digital signage can help create these environments, and it can tap into a deeper level: the customer's emotions.

Cannabis retailers get high on digital signage, analytics

Cannabis retailers get high on digital signage, analytics

The global cannabis market is massive, already soaring past the $30 billion mark, and many retail dispensaries are jumping on board. These retailers may deal with the munchies, but they still need clearheaded technology to make the most out of their business. Enter digital signage.

Indie games Undertale, Doki Doki Literature Club, offer advertising lessons

Indie games Undertale, Doki Doki Literature Club, offer advertising lessons

Indie games like Undertale and Doki Doki Literature Club are making a big splash in the overcrowded PC gaming market. Advertisers can learn several key lessons from their success.

3 elements to keep in mind when selecting a CMS

3 elements to keep in mind when selecting a CMS

Content management can be especially challenging, since you need to pick the right system that balances ease of use with strategic depth. That being said, you can make the process a bit easier by knowing your communication goals, developing a strategy to reach your audience and using intelligent tools.

DOOH campaign helps travelers compare cost of living

DOOH campaign helps travelers compare cost of living

Travelers flying into Paris got a chance to compare the cost of living around the globe with an interactive display.

Digital signage animations deliver Valentine's Day hearts, holiday cheer

Digital signage animations deliver Valentine's Day hearts, holiday cheer

Valentine's Day is over, but retailers now have to ramp up for Easter. It can be difficult, however, to unload decorations and place them throughout the store. One way retailers can save time is by using digital decorations.

How can digital signage deliver better retail experiences  to lift sales?

How can digital signage deliver better retail experiences to lift sales?

Retailers are in a constant state of intense competition, not just with each other, but also with online retailers. How can digital signage help give retailers a leg up with customer experience and sales?

Digital signage top 5: January 2018 edition

Digital signage top 5: January 2018 edition

Last month's top features took a peak into the future by predicting the top digital signage trends of 2018.

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