Bradley Cooper is a Technology Editor for DigitalSignageToday.com. His background is in information technology, advertising, and writing.www
Earlier this week, I saw digital signage near a mall restroom with content I would have happily flushed down the toilet. Lazy content creates useless digital signage.
August's top stories really hit readers in the stomach, with topics ranging from the basics of menu boards to viral videos at the bar. One story in particular examined if digital signage is finally taking over drive thru menus, while others examined LED technology.
The digital signage industry may seem like a mature industry, but it continues to grow and expand in different ways. Trends are a moving target, especially in a technology industry, so it's important to regularly get some perspective from companies in the field.
Retailers looking to purchase digital signage often worry that the 50-inch display won't be a match for the cell phone. One way integrators are addressing this issue is by adding mobile elements into digital signage.
Many restaurants are trading in dusty static boards for digital menu boards. It's obvious that menu boards are more popular than they used to be, but have we reached the tipping point of mass deployment? What challenges remain? And how do restaurants make them a success?
Bars are hoping to inspire customers to stick around by streaming content from The Chive.
Readers, last month, were looking for that secret sauce to jumpstart customer experience and to answer CEO concerns about digital signage. Other top stories examined digital signage tactics and trends in all verticals.
The most common tendency with retailers is to simply give the facts about a product or service without really telling a story about them. Panelists at the ICX Summit addressed this topic and how to create profitable narratives.
Amazon's success proves that those who understand their customers at a deep level will win. At a panel at the recent ICX Summit, Eric Schongalla, manager of retail systems at Carhartt, and Roger Starkweather, senior VP of sales and experiences at OpenEye Global, discussed how businesses can utilize data analytics and personalization.
This month Digital Signage Today is focusing on digital signage in the education vertical. Digital signage performs a number of tasks in the education vertical from wayfinding to interactive solutions.
Companies are focusing on delivering cross-channel experiences that truly draw in distracted customers. However, in order to improve customer experience, a tool needs to first grab a customer's attention. If you don't follow the right tactics, your display will just be another distraction.
Last month's top stories on Digital Signage Today covered a porn hack, interactivity tactics for retailers and choosing the best manufacturer.
Virtual Reality isn't science fiction anymore. What does it mean for the digital signage industry? Is VR a friend or a foe?
4K resolution looks good on paper, but does it matter in the long run?
This year's Digital Signage Software Comparison Guide is on the horizon, and there is still time for your company to have its software included in the guide. The survey is live until June 23.
When determining whether to integrate interactive elements into your digital signage, you need to consider content, cost and potential pitfalls.
Readers had their minds in the gutter this month as two stories regarding a pornographic hacking incident at Union Station dominated the top headlines.
Digital signage at the pump can be a great boon for a gas station's business, but there are a few pitfalls to such a tool as well.
Commuters at Union Station got a little more than they asked for when a recently installed display began to play porn videos.
Digital signage came driving through the restaurant industry last month, as readers devoured stories about McDonald's, Dunkin' Donuts, Dairy Queen and Subway. The top stories for April 2017 covered several topics in the restaurant industry, including customer experience, key digital signage lessons, and do's and don'ts for menu boards.