Bradley Cooper

Bradley Cooper is a Technology Editor for DigitalSignageToday.com and BlockchainTechNews.com. His background is in information technology, advertising, and writing.

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2 ways digital signage is easier than ever

2 ways digital signage is easier than ever

Digital signage used to be a tool for only large-scale deployments or critical deployments such as airports or military facilities. Now, digital signage is easier than ever to handle. Here's why.

Will digital signage solve McDonald's woes?

Will digital signage solve McDonald's woes?

McDonald's recently did a massive $6B digital signage, kiosk makeover. But will this be enough to solve its woes?

Should your digital signage be interactive?

Should your digital signage be interactive?

With interactive digital signage, end users have to consider whether they can afford it, whether their software can support it and whether they actually need it.

Pizza Inn franchisee claims franchisor relationships are key for tech success

Pizza Inn franchisee claims franchisor relationships are key for tech success

With new technologies, Daven Acker, a franchisee of Pizza Inn, knows "It's always a challenge."

McDonald's, bathrooms dominate August 2018 headlines

McDonald's, bathrooms dominate August 2018 headlines

McDonald's digital signage makeover and a digital signage sink solution dominated headlines for August 2018 on Digital Signage Today. The restaurant giant McDonald's recently invested billions of dollars into major technological upgrades with kiosks, digital signage, menu boards and more.

3 retail digital signage failures and how to avoid them

3 retail digital signage failures and how to avoid them

Retail is one of the biggest markets for digital signage, but that doesn't mean every retailer or supplier uses it correctly.

Sharks attack interactive digital signage

Sharks attack interactive digital signage

Shark attacks are fairly rare, as they accounted for only 439 deaths between 1958 and 2016. However, shark attacks still make for exciting movies. One shark attack movie, 'The Meg' recently promoted its movie with virtual shark attacks at an Australian railway station.

3 tips to future proof your digital signage

3 tips to future proof your digital signage

When you first deploy digital signage, you probably hope it will last a long while. After all, no one wants to deploy a new display every year, or every month. Although digital signage has become more affordable, it still isn't cheap. So, how do you future proof your digital signage?

Digital signage, blockchain head to the restroom

Digital signage, blockchain head to the restroom

One company is putting displays next to toilets, with its blockchain-powered digital signage sink displays.

Digital signage 5 for 5: July 2018 edition

Digital signage 5 for 5: July 2018 edition

Summer is rushing by us rapidly, and the digital signage market is keeping pace, with solutions that amaze and engage customers. The top stories in July covered topics such as augmented reality bus shelters delivering romance and human imaging technology revolutionizing analytics.

Top 5 digital signage stories of first half of 2018

Top 5 digital signage stories of first half of 2018

We have now past the middle point of 2018, and Digital Signage Today has not slowed down its constant stream of content on innovative deployments and trends. Readers earlier this year had their eyes on major trends in advertising, AI, IoT and deployments from major brands including Coca Cola and McDonald's.

Top 5 digital signage stories: June 2018

Top 5 digital signage stories: June 2018

Readers of Digital Signage Today kicked off the summer by reading stories on smart cities, corporate communication and how to measure digital signage ROI.

DOOH campaigns deliver better sporting experiences

DOOH campaigns deliver better sporting experiences

Sporting venues have been using displays for a while now to showcase the scores and capture big plays. Some venues, however, are beginning to look at other ways to use digital signage to build up fan engagement and excitement. They can do this with dynamic social media content, better analytics and clearly defined objectives.

3 ways cloud-based CMS can boost customer experience

3 ways cloud-based CMS can boost customer experience

Many companies are beginning to utilize cloud-based content management solutions to manage their digital signage content. In some cases, a cloud-based system can deliver not just better content but also a better customer experience through greater control, dynamic capabilities and easier rollout.

Broadcast studios deliver news with digital signage

Broadcast studios deliver news with digital signage

Broadcast studios have increasingly adopted newer digital signage technologies to deliver a better viewing experience. Even smaller studios are starting to upgrade, such as WFMZ, based in Allentown, Pennsylvania.

Augmented reality bus shelter boosts awareness for TV show

Augmented reality bus shelter boosts awareness for TV show

It's no surprise that it can be difficult to draw a consumer's eye away from their cell phone, especially when they are out and about. One way advertisers are attempting to stand out is by integrating augmented reality elements into their displays.

LinkNYC delivers better quality of life with digital signage, Wi-Fi

LinkNYC delivers better quality of life with digital signage, Wi-Fi

Link shared its feedback on how its digital signage kiosks aren't just providing services, they are also boosting quality of life for residents

AUO acquires ComQi to address market demands

AUO acquires ComQi to address market demands

A recent major digital signage acquisition aims to address a key market concern: the need for a one stop digital signage solution.

Digital signage 5 for 5: May 2018

Digital signage 5 for 5: May 2018

We are now at the midpoint of 2018, and digital signage readers have their sights set on innovative trends both now and in the future. The top five stories for May 2018 all covered topics on key trends in the market, including blockchain.

3 ways digital signage can improve communication at the workplace

3 ways digital signage can improve communication at the workplace

It's easy for your employees to forget important work emails. Perhaps a better way to get your employees to notice your messages is with digital signage.

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