Bradley Cooper is a Technology Editor for DigitalSignageToday.com. His background is in information technology, advertising, and writing.www
Readers of Digital Signage Today kicked off the summer by reading stories on smart cities, corporate communication and how to measure digital signage ROI.
Sporting venues have been using displays for a while now to showcase the scores and capture big plays. Some venues, however, are beginning to look at other ways to use digital signage to build up fan engagement and excitement. They can do this with dynamic social media content, better analytics and clearly defined objectives.
Many companies are beginning to utilize cloud-based content management solutions to manage their digital signage content. In some cases, a cloud-based system can deliver not just better content but also a better customer experience through greater control, dynamic capabilities and easier rollout.
Broadcast studios have increasingly adopted newer digital signage technologies to deliver a better viewing experience. Even smaller studios are starting to upgrade, such as WFMZ, based in Allentown, Pennsylvania.
It's no surprise that it can be difficult to draw a consumer's eye away from their cell phone, especially when they are out and about. One way advertisers are attempting to stand out is by integrating augmented reality elements into their displays.
Link shared its feedback on how its digital signage kiosks aren't just providing services, they are also boosting quality of life for residents
A recent major digital signage acquisition aims to address a key market concern: the need for a one stop digital signage solution.
We are now at the midpoint of 2018, and digital signage readers have their sights set on innovative trends both now and in the future. The top five stories for May 2018 all covered topics on key trends in the market, including blockchain.
It's easy for your employees to forget important work emails. Perhaps a better way to get your employees to notice your messages is with digital signage.
Cities around the globe are adopting smart technologies. New York City, for example, deployed Link NYC kiosks, which offer Wi-Fi services and advertisements to residents. Services such as these aren't just boosting Wi-Fi, they are also delivering improved quality of life.
If you want your digital signage advertising to be successful this year, you need to know your audience, your engagement goals and your platform.
Marijuana dispensaries are starting to use digital menu boards in greater numbers. One solution lets them integrate their POS system with menu boards to keep the inventory fresh and inform customers.
Many restaurants are embracing digital signage, whether due to upcoming FDA regulations or a desire to boost customer experience. At the Restaurant Franchising and Innovation Summit, multiple panels addressed digital signage and how best to utilize it.
Blockchain, blockchain, blockchain...the word is almost inescapable in today's media frenzied world. The technology has the capability to bring enormous changes to the way global business is conducted, but how will it affect outdoor advertising?
When Polaris discovered its retail experience fell short, it turned to interactive digital signage to craft a more successful experience for customers of its sports' vehicles.
Customers are commonly frustrated by the sheer number of products available with no real way to compare and contrast them. This is where Digital Signage Today comes in. Digital Signage Today is developing a guide that compares various digital signage software packages. Vendors can get their package featured by taking a survey.
The FDA recently put its foot down on menu labeling regulations for restaurant chains with 20 or more stores. Although many restaurateurs have dreaded this day, it presents a key opportunity for digital menu board innovation and improving customer experience. It's about transparency.
Digital Signage Today wasn't slowed down by any April showers last month, as the top stories examined key trends such as Coca Cola's entry into the digital signage market.
It's no secret that an average citizen usually isn't thrilled to visit a government office. Between confusing requirements and long wait times, it can be a frustrating experience. Digital signage, however, can help make government services "great again" by offering information, reducing wait times and recovering the vision.
In the digital signage industry, it's easy to get lost in a sea of various displays, software packages and media players. It can all start to blend together after a while. The key is to analyze the underlying trends.