Bradley Cooper / Bradley Cooper is a Technology Editor for DigitalSignageToday.com. His background is in information technology, advertising, and writing.
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Hacked digital signage displays porn in Union Station

Commuters at Union Station got a little more than they asked for when a recently installed display began to play porn videos.

Digital signage top 5 stories: April edition

Digital signage came driving through the restaurant industry last month, as readers devoured stories about McDonald's, Dunkin' Donuts, Dairy Queen and Subway. The top stories for April 2017 covered several topics in the restaurant industry, including customer experience, key digital signage lessons, and do's and don'ts for menu boards.

Webinar examines content do's and don'ts

It can be very difficult to design the right content for your displays. There are many factors to consider such as the variations of displays, the resolution and the audience. During a webinar hosted by Omnivex, Suzana Spratley, CEO and founder of Techtap, and Chris Devlin, director of sales, Omnivex, discussed do's and don'ts of content design.

NYC Transit shares insight on digital signage kiosk deployment

The NYC Transit has upgraded the passenger experience through digital signage kiosks. Paul Fleruranges, VP of corporate communications at NYC Transit, shares insight on strategy and goals for the deployment.

Measuring ROI for digital signage

It can be easy to be dazzled by increasingly advanced displays, but in the end digital signage is a business decision first and foremost. It is key to determine how you are going to measure ROI. Rich Ventura, vice president of business development and solutions at NEC Display Solutions, offered key tactics for determining ROI.

Subway and Dairy Queen share digital signage lessons

When Subway and Dairy Queen set out to upgrade their locations with digital signage menu boards, they found the process more difficult than anticipated. The restaurants shared some lessons learned to help others craft successful menu board deployments.

Looking beyond the displays: Digital signage trends, Part 2

Last week, we examined some of the key trends at Digital Signage Expo, ranging from better displays, touchscreen technology trends and the shifting role of digital signage. Now, let's examine a few additional trends related to the various verticals in digital signage and the industry itself.

McDonald's shares menu board lessons

When McDonald's upgraded its digital menu boards, it ran into a number of challenges. Rich Cook, senior manager of U.S. IT restaurant solutions at McDonald's, shared a few digital menu board lessons.

Digital signage 5 for 5: March edition

March was a big month for Digital Signage Today, as we saw trends, innovation and informational digital signage dominate the top stories of the month. One top story covered an installation at the Crazy Horse memorial to commemorate the legacy of the Native American tribes of North America.

Looking beyond the displays: Digital signage trends part 1

At 2017's digital signage show, I noticed several trends ranging from mobile interactivity to more advanced touchscreen technology. Let's take a look at some of the biggest digital signage trends, according to industry experts.

Digital signage 5 for 5: February edition

The month of love and chocolates is at an end, and now Spring is upon us. Readers of Digital Signage Today enjoyed many "sweet" stories in February covering topics such as the must have technologies for 2017.

Dunkin' Donuts delivers digital signage customer experience

The donut QSR changed things up by replacing static signs with digital signage. The goal was simple: Boost the customer experience.

Not all millennials are the same: Identifying the millennial tribes

Many articles make the mistake of stereotyping millennials either positively or negatively. Marketers using the term miss the mark. Millennials are not a homogeneous group; they have several tribes with different values and concerns.

Intel webinar zooms in on digital experience management platforms

Customers today rely on a variety of platforms when making purchasing decisions. For companies, the struggle is to deliver the best content to the right channels to grab customers when they are most open. An Intel webinar discussed ways that digital engagement platforms can help this process.

Avoiding the uncanny valley in digital signage

Holographic displays are cool, except when they drive away visitors with creepy images and robotics. Avoiding the uncanny valley is key for any retailer getting into the field of advanced displays and holograms.

Digital signage drives into Daytona 500

For NASCAR fans, the Daytona International Speedway in Florida is the top destination as home of the Daytona 500. In celebration of its 59th year in operation, the International Speedway Corp, owners of Daytona International Speedway, gave its speedway a digital signage makeover to engage with fans.

Crazy Horse rides in with digital signage

The Crazy Horse Memorial, the world's largest mountain carving, recently got a digital signage upgrade with multiple interactive displays. The displays present the rich history of Native Americans and act as virtual tour guides.

3 self-service lessons for digital signage

The line between digital signage and kiosks has become more blurred in recent years. As such, it is important to look at three key lessons the self-service world can teach digital signage companies.

3 questions on DOOH trends

DOOH continues to be a major force in the digital signage space, as innovators continuously craft hyper localized creative campaigns. Digital Signage Today spoke with Rich Ventura regarding key DOOH trends for 2017.

Digital signage 5 for 5: January edition

The first month of 2017 is over, and we are already close to the beginning of spring. In January, readers of Digital Signage Today were interested in both the future and the past of digital signage.

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