News & Media From Sean Matthews
A quick primer on best practices for social media and digital signage
by Sean Matthews — President & CEO, Visix, Inc.
Social media meets all the criteria of engaging content: It's modern. It's social. It's real-time. It's auto-updating. In this post, a digital signage content…
read now
Digital signage about human connections not network connections
by Sean Matthews — President & CEO, Visix, Inc.
The network is about reaching your audience; make it a two-way process for more engagement, which means more understanding, participation and retention.
read now
Engagement is primary for digital signage
by Sean Matthews — President & CEO, Visix, Inc.
Engaged employees display higher productivity, do more to add to profitability and deliver customer satisfaction, and digital signage can be the medium to…
read now
Know your audience: Integrating social and mobile into digital signage plans
by Sean Matthews — President & CEO, Visix, Inc.
The heart of today's most successful communications is inclusion, two-way dialogues instead of just pushing messages down and out; digital signage can embrace…
read now
Best digital signage layouts: 3 designs for 3 types of viewers
by Sean Matthews — President & CEO, Visix, Inc.
A digital signage content expert looks at the three main types of viewers and offers three types of design to suit.
read now
A call to action is essential in digital signage
by Sean Matthews — President & CEO, Visix, Inc.
Including a call to action is the most important part of digital signage content design. And it's not just design, it's strategy.
read now
Digital signage messaging: Keep it short and sweet
by Sean Matthews — President & CEO, Visix, Inc.
In our daily communications, we strive to be creative and grammatically correct when we write. However, we need to be clear and concise in the world of…
read now5 steps to deploying digital signage
by Sean Matthews — President & CEO, Visix, Inc.
You need to do some planning before you install a digital signage system and these steps will help:
read nowThe Top 7 mistakes once you have digital signage
by Sean Matthews — President & CEO, Visix, Inc.
Now that we've identified the Top 6 digital signage mistakes, let's talk about the Top 7 mistakes we see people make after they've bought a digital signage…
read nowSpring cleaning time: How fresh is your content?
by Sean Matthews — President & CEO, Visix, Inc.
Spring is here, and it's a great time to evaluate your digital signage messages to see if your communications are still making an impact.
read nowPixels vs. paper: Digital signage's 'green' considerations
by Sean Matthews — President & CEO, Visix, Inc.
Most companies, when confronted with "green" considerations, ask "What's in it for me?" The bottom line is that digital signage solutions not only help in the…
read nowWithout integration, alert notification is useless
by Sean Matthews — President & CEO, Visix, Inc.
There are more than a handful of software and hardware vendors out there touting the fact that their products are CAP compliant. For the uninitiated, CAP…
read now
