News & Media From Darrin Friskney
The rate game: How to set attractive digital billboard rates
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
We talk with hundreds of billboard operators across the country every year, and one of the most common questions we're asked is how to set advertising rates…
read nowDigital outdoor well suited for small(er) markets
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
Lately I have noticed a digital billboard trend that has pleasantly surprised me: small markets succeeding with digital billboards. It would seem to go against…
read nowPreparing for cannon fire
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
Sometimes, "look before you leap" translates to the digital billboard business as well.
read nowTrends point to continued growth for digital billboards
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
Digital billboards are a wonderful success story. In just 10 years, digital billboards have gone from introduction to widespread acceptance by billboard…
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