News & Media From Darrin Friskney
Tax reform helps save money on DOOH
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
For billboard operators who want to increase their digital advertising reach, the 2017 tax reform package offers big reasons to expand.
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4 digital advertising trends to watch
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
Each year, the world of digital advertising transforms. The truth is that it's transforming all the time, but taking stock each year is a convenient way to…
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3 ways to predict screen reliability
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
When consumers purchase big ticket items such as cars, they typically do their research to find out how reliable they are. With LED screens, it can be a bit…
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Improved technology gives digital signage owners extra advertising power
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
Technology is driving big changes everywhere in our society, including digital signage. Today, digital signage owners can leverage advances in interactive…
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How to keep your digital signage from being shut down by the FCC
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
Digital billboards and LED signs are increasingly being targeted by the FCC due to high emissions. The reason for this is due to a flaw in Asian-manufactured…
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Promotion and performance: Stories from the digital billboard revolution
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
For those of us in the digital display business, it's easy to understand why things like dynamic and conditional content are revolutionizing the outdoor…
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Digital advertising at the speed of technology
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
LED signs are more than just a showcase of vibrant, colorful and attention-getting advertising. With software that is intuitive and highly programmable, sign…
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Using digital to its potential wins customers over and over again
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
One-size-fits-all messaging simply doesn't work anymore. How can digital billboards and digital signage increase consumer loyalty as well as advertisers…
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Learn the basics of digital billboard rate setting
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
For many operators, the digital billboard business is new territory. Whether you own the first digital billboard in your area, or are starting with a new…
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Quoting the matrix: A guide to understanding LED digital signage
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
Contractors know that a two-by-four is usually smaller than its name would indicate, still, as an industry standard consumers know what to expect.
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Passing the roadblocks in the LED sign permitting process
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
The permitting process for digital signage billboards and LED signs is a necessary part of any sign company's operations, and it can be a tough road to…
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Outdoor digital signage trends for 2015
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
Digital billboard expert looks at trends that will shape outdoor digital signage and digital billboard advertising in the year ahead.
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Watchfire Signs issues ALS challenge to the signage industry
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
The company is nominating SloanLED, The Jordan Company and others to take the ALS Ice Bucket Challenge and donate to the cause.
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Federal Highway Administration study confirms safety of digital billboards and signs
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
Landmark Dept. of Transportation study shows digital billboards pose no safety risk to passing motorists.
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Clock's ticking on tax benefits for digital billboard purchases
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
Again this year, digital billboard operators can benefit from a government program designed to stimulate the economy.
read now4 digital billboard trends for the first half of 2013
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
I have noticed an interesting trend in digital billboard sales so far this year. While 19mm/20mm bulletins have traditionally been the overwhelming favorite…
read nowBeer, donuts and digital billboard advertising
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
Flat. Stale. Boring. No, I am not talking about the beer and donuts. But, could these words apply to digital billboard advertising? In fact, these words are…
read nowDigital outdoor 2013: Outsmarting your competition
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
Last year, I had the pleasure of talking with dozens of digital billboard operators throughout the United States. With more than 250 independent operators as…
read nowBoosting digital returns: What is the optimal number of advertiser slots?
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
As billboard operators convert static faces to digital, a key question is often how best to optimize to the perfect number of advertiser "slots." For someone…
read nowTime is running out on tax laws that benefit digital billboard operators
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
In recent years, tax laws have been very favorable for billboard operators who want to invest in digital billboards, and 2012 is no different.
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