News & Media From Ben Stagg
To advertise or entertain: No longer a question of choosing one over the other
by Ben Stagg — CTO, Vital Media, Inc
If you're one of the booming number of retailers, dealers and service facilities who have caught on to the value of in-store TV, chances are you're using it…
read nowPassing the relevance test and getting engaged
by Ben Stagg — CTO, Vital Media, Inc
Living in a connected society means we are constantly barraged with information, and the only way to remain top of the POP is to maximize the relevance of our…
read nowGetting engaged with digital in-store
by Ben Stagg — CTO, Vital Media, Inc
Digital and conventional POP share commonalities, but only digital POP delivers relevance and influence to shoppers while tracking and reporting customer…
read nowThe path to purchase evolution: digital in-store
by Ben Stagg — CTO, Vital Media, Inc
While the significant components of the path to purchase remain the same, the stops along the way are evolving, with significant and growing influence from…
read nowWhat can digital in-store do?
by Ben Stagg — CTO, Vital Media, Inc
Digital in-store applications are enhancing the relevance of marketing messaging, fostering engagement with shoppers and strengthening the influence of…
read nowBridging the communication gap with technology
by Ben Stagg — CTO, Vital Media, Inc
As we look ahead to 2012 and as multichannel paths to purchase grow in popularity and use, we consider how technology specifically digital in-store…
read nowThe importance of hyper-relevance: Seasonal messaging
by Ben Stagg — CTO, Vital Media, Inc
Digital signage is the perfect venue for hyper-relevant, constantly updated messages so, how do you pass the relevance test?
read now5 reasons making dPOP the new path to purchase
by Ben Stagg — CTO, Vital Media, Inc
We're all aware of the digital revolution — most of us are a part of it. We also all know that the Internet has changed the path to purchase. Unlimited…
read now5 best practices for retail digital signage
by Ben Stagg — CTO, Vital Media, Inc
As digital signage continues to gain traction as the most effective form of in-store advertising, it's important to consider best practices for deployment.
read nowHow centrally-managed digital signage provides peace of mind
by Ben Stagg — CTO, Vital Media, Inc
Digital signage enables dynamic message management at point of sale, allowing a brand to change offers as often as desired.
read nowChecklist for digital signage content
by Ben Stagg — CTO, Vital Media, Inc
As so many in the industry state: Content is king with digital signage. But what questions need answering when it comes to planning and developing a digital…
read nowTraditional versus digital POP Time to start moving?
by Ben Stagg — CTO, Vital Media, Inc
The topic of traditional print versus digital advertising is not new. However, it is still a current, hot and unresolved topic in advertising and marketing…
read nowExtending the message: Digital signage goes deep
by Ben Stagg — CTO, Vital Media, Inc
As advertising continues to trend more and more from print to digital, digital messaging itself is moving toward a ubiquitous presence — from initial Web…
read nowSix things to look for in a digital signage PC
by Ben Stagg — CTO, Vital Media, Inc
When it comes to the PCs we use in our digital signage deployments, it seems as if the days of paying more than we want or facing getting less than we need…
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