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Cree LED

Always Innovating. Always Leading.

4001 E Hwy 54, Suite 2000 // Durham, NC 27713 USA // +1 (919) 313-5330


New CV28A 3-in-1 RGB SMD LED for Billboards

Photo: Cree LED

CV28A LEDs from Cree LED are a second-generation RGB SMD LED with advanced single-lens optics, delivering higher nits, improved efficiency and precise light control for outdoor video screens and billboards. Featuring a new, patented lens design, the CV28A LED is the first solution engineered to unify product design across all LED billboard pixel pitches.

Only the new CV28A SMD LED can easily match the performance of P2 through-hole LEDs for larger pitches and improve the visual impact of today’s SMD LEDs for smaller pitches – all in a Resilient-Rated, high-reliability package. Cree LED remains dedicated to delivering leading-edge technology for digital signs that lowers costs, improves efficiency and optimizes the visual experience for the viewer.

Key Benefits

  • Higher Brightness: More than double the nits of standard 2828 SMD signage LEDs
  • Lower Power:Higher nits at half the power of standard 2828 SMD signage LEDs
  • One Platform Solution: Covers 6–15 mm pixel pitch displays with a single LED type
  • SMD Assembly: Reduces assembly cost and complexity while increasing the precision of pixel placement
  • Outdoor Reliability: Resilient-Rated for performance in harsh environments

CV28A LEDs are Resilient-Rated and tested to withstand demanding outdoor conditions without additional protection. Designed to perform reliably from extreme heat to cold, with minimal discoloration and no restrictions on cleaning or environmental exposure.



Products & Services

Cree LED's UHD111A RGB LEDs for Indoor Video

The UHD111A full-color RGB LED delivers high-intensity light output and a wide viewing angle in a compact 1.0 x 1.0 mm package – ideal for achieving ultra-high-resolution screens. Engineered for performance across a broad range of environmental conditions, this LED is well suited for indoor video displays, decorative lighting, and amusement.


Cree LED CLMWB-FKC 3-in-1 SMD LEDs

The CLMWB-FKC RGB SMD LED delivers high brightness and a wide viewing angle in a compact 1.6 x 1.7 mm footprint, ideal for high-resolution outdoor LED video screens, including stadium displays and advertising installations. Designed for durability in demanding outdoor applications, it is IPX8 waterproof rated and has UV inhibitors.


CV28 LEDs with FusionBeam™ Technology

Cree LED’s latest innovation, the CV28 series with patented FusionBeam Technology, is a major breakthrough in LED signage that combines the strengths of through-hole and surface-mount (SMD) RGB LED technologies. The result is enhanced directionality, improved image quality and higher resolution in a compact, easy-to-assemble package.


C566E Screen Master® Oval LEDs

Cree LED’s C566E Screen Master® 5 mm oval LEDs are engineered for high visibility in direct sunlight, delivering long-lasting performance for outdoor video screens, billboards and signage. Featuring a high-intensity oval beam, these LEDs ensure clear visibility even in bright conditions. UV-resistant epoxy offers excellent durability.


Cree LED's 3-in-1 CV94A LEDs

Cree LED’s 3-in-1 CV94A LEDs deliver major advancements for outdoor displays by enabling full-color output with just one LED per pixel. This compact solution supports smaller pixel pitches for improved image quality, while the SMD format ensures consistent alignment and lowers overall assembly costs. IPX8-rated with UV-inhibiting encapsulation.


TripleBeam™ Technology: The Future of Outdoor LED Display Innovation

Combining the best of P2 through-hole and SMD LEDs, TripleBeam™ Technology delivers clarity, contrast, and lower assembly costs.


OptiLamp™ LEDs: Active Intelligence Built Into Every Pixel

A breakthrough display technology that embeds driver and control intelligence directly into every LED pixel. The result: superior image quality, lower power consumption and dramatically simplified display architectures.


New CV28A 3-in-1 RGB SMD LED for Billboards

The new CV28A 2.8 × 2.8 mm SMD LED features an integrated 45°/90° oval lens and is optimized for 6–15 mm pixel pitch displays. It delivers 2x nits of standard SMD signage LEDs without losing color over angle. CV28A delivers the same intensity as through-hole LEDs, but with the simplicity of SMD assembly.


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