Out of Home Advertising Association of America News & Media
OOH fueling sports economy, claims OAAA study
September 24, 2025
Out-of-home advertising is one of the most powerful tools in sports marketing, according to a national study released by the Out of Home Advertising…
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OAAA hosting forum focused on OOH ad future
September 19, 2025
The Out of Home Advertising Association of America will hold its second annual forum, in collaboration with 4As, on Oct. 16.
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OAAA offers guidance on non-tobacco nicotine advertising
August 29, 2025
The Out of Home Advertising Association of America has released guidance on non-tobacco nicotine advertising given required warnings as NTN products are…
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OAAA announces jury for annual awards judging
August 25, 2025
The Out of Home Advertising Association of America has released the jury participants for the organization's annual OOH Media Plan Awards which the OAAA…
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OAAA chief talks OOH growth, advertising trends
by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
In this episode of the Digital Signage Today podcast Anna Bager, president and CEO of the Out of Home Advertising Association of America, shares insight on…
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OAAA campaign puts a spotlight on programmatic OOH
by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
The Out of Home Advertising Association launched an OOH campaign during an industry event in Las Vegas to illustrate the power of programmatic OOH.
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OOH advertising influencing travelers as travel activity accelerates
July 22, 2025
More than half, 66%, of travelers report being influenced by out-of-home advertising and consumers are traveling as much or more than the pre-pandemic time…
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OOH ad industry posts highest-ever Q1 revenue
July 1, 2025
The U.S. out-of-home advertising industry posted its highest-ever Q1 revenue, reaching $1.98 billion, according to data released by the Out of Home Advertising…
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OAAA announces 83rd annual OBIE Award winners
May 21, 2025
The Out of Home Advertising Association of America, recently announced the winners of the 83rd Annual OBIE Awards during the 2025 OOH Media Conference in…
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OAAA brings on Greg Ald as SVP
May 13, 2025
The Out of Home Advertising Association of America has brought on Greg Ald as SVP, revenue, growth and membership.
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OOH advertising catching consumer attention across industries
May 5, 2025
Out-of-home advertising is grabbing attention across several industries with 70% of adults recall seeing ads and 83% took action after viewing the ads…
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OAAA announces future leader delegates
April 25, 2025
The Out of Home Advertising Association of America has announced the 2025 Future Leaders Program delegates. The delegates are emerging professionals given an…
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OAAA, Big Brothers Big Sisters team to develop OOH talent
March 21, 2025
The Out of Home Advertising Association of America and Big Brothers Big Sisters of America have partnered to develop the next generation of Out of Home talent.
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OOH ad revenue on robust growth path
March 12, 2025
Out of home advertising revenue surpassed $9.1 billion in 2024, a 4.5% jump from 2023, according to data from the Out of Home Advertising Association of…
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