JCDecaux Singapore unveils selfie Absolut DOOH campaign

JCDecaux Singapore unveils selfie Absolut DOOH campaign

JCDecaux Singapore, an outdoor advertiser, recently unveiled a live social feed DOOH campaign for Absolut, a vodka brand at Singapore Changi Airport. The campaign encouraged users to upload a selfie of themselves online along with travel tips, and the campaign...

Augmented reality sends Ecco's Scinapse sneakers crashing through the wall

Augmented reality sends Ecco's Scinapse sneakers crashing through the wall

It's not every day a show comes crashing through a crack in the wall, but Ecco aimed to make that happen with an augmented reality campaign promoting its Scinapse sneaker line. The company teamed up with JCDecaux to deploy an interactive AR game in MTR Central Station in Hong Kong.

DOOH market to grow by 12.6% from 2017 to 2023

The global DOOH market is expected to grow at a compound annual growth rate of 12.6 percent from 2017 to 2023, according to a report by Allied Market Research. It also predicts the market will reach more than $8 billion...

DOOH campaign helps travelers compare cost of living

DOOH campaign helps travelers compare cost of living

Travelers flying into Paris got a chance to compare the cost of living around the globe with an interactive display.

JCDecaux partners with Neustar to provide OOH media analytics

JCDecaux, an OOH media company, has partnered with Neustar, a real-time information provider, to launch an OOH media analysis package. The solution will use Neustar's customer intelligence and activation solutions to identify key customer habits and attributes for OOH campaigns,...

VR experience brings the fear to laundry

VR experience brings the fear to laundry

In order to promote a washing machine, Whirlpool teamed up with JCDecaux to craft a hair-raising VR experience that brings the fear to the laundry.

I'm lovin' it in Italy: McDonald's launches delivery via interactive bus shelters in Milan

I'm lovin' it in Italy: McDonald's launches delivery via interactive bus shelters in Milan

McDonald's transformed three bus shelters in Milan, Italy into interactive stores where customers can order via a touchscreen and have food delivered to them. The QSR did this to promote the launch of its online delivery service, McDelivery, in Italy.

JCDecaux brings photography to life with Portrait of Britain event

JCDecaux, an OOH media company, and Nikon, a digital camera company, recently helped deliver digital screens to the Portrait of Britain photography exhibition. The exhibition showcased 100 portraits of UK citizens from all walks of life, according to a press...

JCDecaux expands London network with 40 displays

JCDecaux recently won a contract with the London borough of Bromley to deploy 40 OOH displays. The company will deploy the screens in the town center and the Bromley South Station, according to a press release. Central Bromely is one of London's top 20 retail zones, making it an ideal location for JCDecaux's digital network.

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