Restaurants
Popeyes menu boards deliver tasty content while fighting COVID-19
Battling COVID-19 while maintaining a good customer experience can be a major challenge. One Popeyes location tackled this challenge head on with simple but effective digital signage menu board content.
March 2, 2021 by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
When I am out and about (which admittedly is less during a pandemic as it should be), I like to keep an eye on how companies are using digital signage. I apply a critical eye to how they utilize content to create a better experience for their customers.
This applies not just to digital billboards or retail displays, I also take a look at how restaurants use signage, and in this series, we will be examining just that. We will be taking a look at a different restaurant each week and how well they (from my observation) are using their displays.
First up is Popeyes, a QSR chain focused on Cajun-style food, with more than 3,100 locations in 40 states and 30 countries. For this story, I'll be looking at particularly how it used its indoor signage.
When I entered the Popeyes, the first thing I noticed was the bright menu board position directly above the register. The restaurant itself was not open for seating but its indoor was open for carry out. Despite this restriction keeping guests from sticking around, Popeyes did not skimp on the content for its interior menu board.
The menu board was arranged with four displays side by side. The first two displays and the last display featured its main menu content, with the classic items, while the third display showed the current special.
This by itself didn't appear that special, but what came afterward did help it stand out. The first display would occasionally flash up an important safety message regarding COVID-19.
Its header read, "We are glad to see you again too." This was a nice personal message that recognized that many patrons had missed going inside Popeyes to order and represented the brand's more familial image.
Underneath the header was some information about how the staff was handling COVID-19. It had a list of details with small illustrations. For example, it said Popeyes was practicing social distancing and showed a picture of two peanuts standing apart. It also said employees were washing their hands every 30 minutes at least and had an image of hands washing.
This menu board, while simple, I believe captured its purpose. It displayed all the basic items that guests crave, as well as the special, while informing guests in a quick and simple way that it was taking steps to protect their employees and guests from COVID-19.
Digital signage does not have to be fancy or complex to get the job done. All you need is the right content for the right place and time, and Popeyes content really hit the mark in that respect. As long as the digital signage connects with your audience, it has done its job, no matter how complex or simple the deployment.
About Bradley Cooper
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