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What do digital trend predictions mean for digital signage? The answer will leave you gasping.

A humorous look at the trends and technologies of the moment reveals interesting nuggets for consideration when working with interactive digital signage and the vast opportunities still on the horizon for the medium.

January 28, 2015 by Laura Miller — Director of Marketing, Kioware

It's 2015 and the predictions are in from Soap Creative. Each year, the folks at Soap give a tongue-in-cheek glimpse into the future with brash predictions that seem irrational but tend to contain at least a grain of truth. A few of their predictions touch on things in the digital signage periphery. In the "hot" category: NFC payments, 3D printing and machine learning. In the "not" category: Google Glass, 3D TVs and dedicated servers.

Funny and entertaining predictions from the "Soap" report that may (or may not) have digital signage implications:

• Somehow, "Hashtags" will still be in. Many campaigns will feature nothing but hashtags.
• "'Being in the moment' has been replaced by 'being captured being in the moment.'"
• Exaggerated, Buzzfeed-style headlines will take over all forms of journalism.
• Publishers will start measuring (and charging for) "cost per laugh," "smile to frown ratio" and "stopped looking at their phone to look at TV" metrics.
• E ink will open a new frontier in personalization and digital retailing. Ha. Is that potentially the future of digital signage? Clothing with changeable digital artwork?
• The Tinderization of Everything ... So, look for the Tinder of restaurants, the Airbnb of pets, the Uber of childcare. Try it yourself with The [start-up] of [Industry].
• Think the Jetsons with food science ... You will be able to design your own cat food for example. What other "food science" options will come from the current trend toward Nespresso, Keurig and other food-dispensing technologies?

Implications of Soap's 2015 trend predictions for digital signage

While Soapcreative.com gives a humorous look at the trends and technologies of the moment, there are some great tidbits to consider when working with interactive digital signage and the vast opportunities still on the horizon. Digital signage message and content are impacted by some of the "predictions," and yet other predictions provide food for thought on digital signage methods that could be changing and improving. What metric could shift to include digital signage views and interactions; should something other than views and clicks be our metric of choice? How could the "Tinderization of Everything" apply to digital signage; for example, what is the "Subway Hair Ad of Food Signage"?  Is there an opportunity to integrate 3D printing or NFC readers with the interactive content and activities available for digital signage?

Finally, with the ever-present and -discussed "Internet of things" and "omnichannel" everything, where does digital signage fit and how can we leverage the trend to benefit us?

Some answers can be found by focusing on the "interactive" part of digital signage, looking at how people interact and how new technologies can be leveraged. Other answers are in the content being delivered, and keeping one eye toward mixing and matching content with trends. While not every campaign or situation is suited for the funny and somewhat crazy predictions from Soap, we should all be giving a nod toward the outrageous as we look to create interesting, relevant and impactful interactive digital signage for our clients.

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