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Hello from the editor

Introducing Travis Wagoner as the new editor of DigitalSignageToday.com.

April 26, 2016 by Travis Wagoner — Editor, Networld Media Group

Never before have there been more ways for consumer marketing and retail executives to differentiate their brands in bold ways and form strong connections and brand impressions with customers using digital signage. Whether you run an entertainment venue, a restaurant or a transportation service, today's technology continues to transform how you grab the attention of your new and current customers.

As the editor of DigitalSignageToday.com, I'll be covering how technology continues to evolve, daily news stories and in-depth features about the digital signage and digital-out-of-home industries. I'll cover hardware and software innovation, advertising concepts, content creation and management, networks, customer experience, program management, and performance/ROI delivery and measurement. Readers will continue to see articles and blogs from contributing writers, who are experts in their fields.

I come to this position as the former editor of two of DigitalSignageToday.com's sister publications,  PizzaMarketplace.com and QSRweb.com, covering the pizza and quick service restaurant industries, respectively. Prior to that, I was a writer for an educational institution. For more than 17 years, I produced a 70-plus page quarterly magazine.

In both positions, I learned much about effectively reaching people, whether it was a pizzeria, burger joint or a school. I hope you will find that useful, but I also want to know how you do it, so I can share that info with other readers of DigitalSignageToday.com.

You — our readers — can help us keep this site the industry's go-to learning tool by sharing your knowledge, expertise, advice and insight. I want to hear what’s working for you and how you fixed what wasn't working. This is a tough industry, so how do you make it work in your favor?

You can email me or share a comment below. Have your say. We want your feedback to ensure that DigitalSignageToday.com delivers information that will help you grow your businesses. 

About Travis Wagoner

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Travis Wagoner spent nearly 18 years in education as an alumni relations and communications director, coordinating numerous annual events and writing, editing and producing a quarterly, 72-plus-page magazine. Travis also was a ghostwriter for an insurance firm, writing about the Affordable Care Act. He holds a BA degree in communications/public relations from Xavier University.