Display Technology
Digital signage makes the big leagues at Millennium
The Millennium building in Switzerland worked with SpinetiX to completely transform the space with 150 displays that deliver multiple immersive experiences.
September 11, 2024 by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Digital signage is rapidly becoming a standard site in all industries ranging from banking to retail to sporting arenas. Some businesses are moving beyond just a few displays to completely transforming their spaces with integrated digital signage solutions.
One recent example is the Millennium building in Lausanne-Crissier, Switzerland. This smart building worked with SpinetiX to place 150 displays throughout the entire building to offer hospitality, corporate needs and entertainment.
Some of these spaces include an art gallery, fitness center, theater, hair salon, food court, a private club and much more. The Millennium aims to deliver 'WOW" moments. Visitors will be greeted in the lobby by a 48-by-9-ft LED wall with content perfectly synchronized across a massive uninterrupted digital canvas powered by the SpinetiX iBX440 video wall player.
Other features in the building include:
- Interactive signage controls for special events and emergencies.
- Wayfinding.
- Digital totem welcoming displays.
- Dynamic digital menu boards.
To learn more about this building and its immersive experiences, Digital Signage Today spoke with Francesco Ziliani, CEO of SpinetiX.
Q: Can you tell us how you were selected to work with the Millennium?
Ziliani: Millennium's vision for a smart building was clear from the start. In that vision, digital signage wasn't just an afterthought — it was integrated at the very core of the building's design philosophy.
Millennium sought out the best, embarking on a rigorous selection process for cutting-edge smart building technology across the board. And with this focus on integrating high-tech solutions, Millennium turned to SpinetiX. The SpinetiX reputation for delivering reliable, secure, and high-performance digital signage, coupled with its Swiss heritage, made SpinetiX and Millennium a natural fit.
Q: What were Millennium's key needs in creating a smart building?
Ziliani:Millennium set out to create a building that would redefine the very concept of the smart building with a truly unique environment that goes beyond traditional expectations.
The end customer's ambition was to craft a five-star hospitality experience, not just for companies renting office space, but for employees and visitors alike.
The building was envisioned as a multifunctional destination, also serving the local community with cultural, entertainment, and conference events.
To support this vision, digital signage across the building had to operate flawlessly around the clock, delivering consistent service and depth of features across multiple scenarios while being easy to manage and robust enough to handle the sophisticated demands of a high-security environment.
Q: How did SpinetiX meet those needs?
Ziliani: The SpinetiX complete digital signage solution directly addresses Millennium's needs. SpinetiX takes a unique stance on the importance of reliability and security of its complete digital signage solution, which is crucial for a building of this standing.
What was delivered was a scalable system that adapts as Millennium's needs grow, from day-to-day operations to high-profile events. Importantly, the SpinetiX complete digital signage solution is user-friendly, integrating SpinetiX ARYA™ CMS which allows different user types – from management to end-users – to set up and edit screen content easily.
At the same time, third-party technology integrability with the SpinetiX Elementi advanced authoring software — part of the SpinetiX solution — ensures flexibility and depth of features.
The system remains easy to maintain and stepping on extremely capable and reliable hardware in the form of digital signage players, ensuring the installation runs smoothly around the clock.
Q: What were the solutions utilized for the smart building?
Ziliani:The Millennium project integrates SpinetiX technologies such as AI-driven digital menu boards, advanced LED screens, live streaming, and Q-SYS for dynamic data-driven content management, with detailed examples available in the linked case study where you can find more details.
Q: How did these solutions work together in an omnichannel sense?
Ziliani: The SpinetiX digital signage solution is not just about placing screens at different locations — it creates a holistic and consistent experience across the entire Millennium building.
With 150 strategically placed screens and powered by SpinetiX ARYA, the flow of branded content is uninterrupted from the time you enter to the time you exit.
Each screen serves a multitude of functions, whether it's promoting services, guiding visitors with wayfinding signage, or showcasing events.
This consistent and contextually relevant content always makes sure that every interaction within the building contributes to a unified, immersive experience for residents and visitors.
These include:
- 'WOW' moments right at the door.
- Interactive signage controls.
- Data-driven wayfinding.
- Consistent experiences on arrival and departure.
- Event-branded wayfinding.
- Integrating signage and special events.
- Data-driven digital menu boards.
- High-impact monetizing opportunities.
- Uniformly branded screen content.
You can check out some of the images below along with a video.
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| Lobby screen |
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| Wayfinding |
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| Theater |
Q: What is the most unique thing about this installation?
Ziliani: What sets the Millennium installation apart is its commitment to experiential signage — embodying the "Expect the Unexpected" philosophy.
From the moment visitors step inside, they are greeted by a seamless environment that reflects a 5-star hospitality standard. This isn't just another office building; it's a trendsetter for smart buildings of the future. The installation's versatility is showcased in its wide range of applications – from corporate and hospitality to entertainment and events, demonstrating how SpinetiX digital signage technology contributes to every aspect of the user experience. It's about creating an environment where technology aids, informs, inspires.
Digital signage is the heart and soul of the Millennium building. And I am proud to see the impact it has on people.
Learn more at spinetix.com/millennium
About Bradley Cooper
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SpinetiX
At SpinetiX, we inspire businesses to unlock the potential of their story. We believe in the power of digital signage as a dynamic new storytelling platform to engage with people. For more than 15 years, we have been constantly innovating to deliver cutting-edge technology that helps our customers shine.
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