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'Bill the Billboard' cracks wise for Sprite

A digital billboard in a busy intersection in Kenya tells (mostly bad) jokes in an award-winning digital signage campaign for Sprite.

October 17, 2014 by Christopher Hall — w, t

If you're stuck in traffic it probably helps to have company — even better if it's funny company, someone who'll crack jokes and keep you amused or at least bemused instead of yelling at other drivers.

A smart campaign for Sprite provided the company earlier this year with a joke-telling digital billboard in a busy intersection in the Kenyan capital of Nairobi, "Bill the Billboard."

Bill's gotten a lot of attention lately, including mentions by AdWeek and Ads of the World, but it appears to have run sometime in the last year, given that it took Silver in the Loerie Awards for agency Ogilvy & Mather Africa - Nairobi last month at the Cape Town International Convention Centre in Cape Town, South Africa. The Loeries go to the best campaigns in South Africa and the region, according to Cape Town Magazine.

And while Bill's jokes were genuinely groan-worthy — one has him telling a therapist, "You know who raised me? A crane." — they are worth an occasional chuckle..

Here are two videos showing Bill the Billboard in all his glory:

See? Bill's a real knee-slapper. Hardy har-har.

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