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3 digital signage trends in museum AV

AV tech is transforming the museum experience, and digital signage is right in the middle.

November 3, 2014 by Jennifer Davis — Marketing Coordinator, Planar Systems

"I think museum visitors have an expectation of encountering unique and surprising ways of interacting with exhibits and experiencing them. They are expecting us to deliver content in a novel and impactful way." – Kevin Kearns, Oregon Museum of Science and Industry

Museums exist to expand our knowledge, stimulate our senses, expose us to new experiences and engage our participation as we explore our shared history and the natural world. In recent years, new technologies have expanded the dimensions of museum exhibits, transforming visitors from passive observers into actively engaged participants. AV technology has been at the heart of this transformation, inspiring museums to supplement static display techniques with dynamic, responsive, participatory museum environments.

Larger video displays and interactive flat screens have become vibrant communication tools in many modern-day museums. Specifically there are three major trends in the use of digital displays in museum environments:

1. Large video walls that introduce exhibits and set visitor expectations.
2. The increased use of interactive touch screens to encourage visitor engagement with exhibits.
3. The growing adoption of video installations as architectural elements to create visually-rich visitor experiences.

From the lobby onward, the descriptive power of video imagery sets the tone for a museum tour and provides an effective way to control the atmosphere, the nature of the presentation and the full sensory experiences of visitors. Ultimately, the goal is to attract the visitor, provide a memorable experience and encourage return visits.

About Jennifer Davis

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