Customer Experience

Webinar tackles 5 areas to revamp with digital signage

Digital signage can deliver improvements to a variety of industries such as retailers, restaurants, big businesses and small businesses. But like every tool, it only works if you use it properly. A webinar hosted on Digital Signage Today, called "5 smart ways to revamp your marketing and communications with digital signage," addressed this topic.

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June 11, 2021 by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Digital signage can deliver improvements to a variety of industries such as retailers, restaurants, big businesses and small businesses. But like every tool, it only works if you use it properly. A webinar hosted on Digital Signage Today and sponsored by Skykitcalled "5 smart ways to revamp your marketing and communications with digital signage" addressed this topic.

Bradley Cooper, editor of Digital Signage Today, moderated the discussion with Linda Hofflander, chief strategy officer at Skykit. During the presentation she addressed five areas you can use digital signage and how to use it effectively. These areas included:

Menu boards.
Employee communications.
Business intelligence.
Customer engagement.
4G LTE-enabled digital signage networks.

For menu boards, Hofflander said to get the most out of them, you should "leverage all your assets and make them dynamic." You can do this through tools such as dynamic pricing based on things such as your point-of-sale system and dayparting.

With employee communications, Hofflander said digital signage can help employees get "on-boarded" with the company and its culture through tactics such as quickly sharing information like upcoming events, HR announcements and success stories. Businesses can also use social media feeds to keep employees informed.

On the customer side, businesses will need to utilize digital signage as "the silent salesman," Hofflander said. Businesses can do this a number of ways such as interactive content, infotainment and triggers and analytics to deliver more dynamic content. Hofflander did recommend to be careful when it comes to tools that use facial analytics and get a good partner that understands all the legal matters.

In order to use digital signage effectively, it's also important to tap into business intelligence. To be able to take data and deliver it effectively across the business so employees can "make more data-driven decisions."

To hear the rest of Hofflander's insights, click here to listen to the free webinar.

About Bradley Cooper

Bradley Cooper is the editor of ATM Marketplace and Food Truck Operator. He was previously the editor of Digital Signage Today. His background is in information technology, advertising, and writing.

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