Article
The 25 gotchas of digital signage, Part 2
Common mistakes and what you can learn from them. (Part 2 of 5)
August 4, 2008 by Mike White — pres, mms
The 25 gotchas is a five-part series on Digital Signage Today. Click to read numbers 1-5, 11-15, 16-20, 21-25 and check back each day this week for more installments.
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Mike White, president, Multi-Media Solutions |
Throughout the years, Multi-Media Solutions has seen its fair share of easy digital signage deployments — and troublesome ones, too. But through it all we persevered and learned from all the experiences, which ultimately proved to be more important than any profit from any specific job.
Below is a list of our most memorable (and painful) mistakes, numbers six through 10 of the 25 gotchas of digital signage.
6) Security – Who stole my equipment?We have paid the price many times for assuming our equipment was in a secure location. You will likely not get any support from your insurance or your customers if something is lost, because they will be pointing fingers at each other. Lock it up until your customer signs for it.
7) Shipping and receiving Be very proactive on shipping and receiving and make no assumptions about how the products will be received and secured. We have lost more than one flat panel because we didn't know who signed for them. They were received but conveniently lost.
8) Electricity – Do you know what else is on that circuit?This one is self explanatory, but you must make sure that your electric source is clean, up to spec for load and not on a switched circuit.
9) Warranty period serviceEveryone in the industry knows this, but if you don't cover this with your customer, you will end up on the wrong, and costly, end of the deal. Make sure that the customer understands the warranty on the product does not cover logistics and installation. If you are going to do a service contract, which is encouraged, take this expense into consideration.
10) What constitutes an emergency?No one has ever died as a result of a plasma screen not working, but to a customer on opening day, a failed panel is a matter of life and death. If there is a problem they will surely let you know about it. So prepare for the calls, help the customer understand the problem in their terms. Your definition of the issue and the customer's will most likely differ.
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