Customer Experience
Super Bowl powers up engagement with digital signage, menu boards
Super Bowl LV is upon us. And although the fan experience will be different this year, digital signage is still helping make that experience memorable. Ping HD partnered with Raymond James Stadium in Tampa Bay to upgrade its digital signage to deliver a better concession stand experience.
February 5, 2021 by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Super Bowl LV is finally upon us, the first Super Bowl since COVID-19 hit the U.S.
The Kansas City Chiefs and the Tampa Bay Buccaneers will duke it out Sunday in the Raymond James Stadium in Tampa Bay, Florida. While the 66,000-seat stadium will only welcome 22,000 fans to adhere to social distancing guidelines, those fans will still need food, and digital signage is stepping up to meet the demand.
Recently, Ping HD, a digital signage software company, worked with the stadium to upgrade the digital signage and menu board solutions to deliver a better customer experience. It deployed more than 140 Samsung smart signage displays throughout the stadium, with custom content for each individual concession area to deliver simpler item selection, branding and faster ordering.
Digital Signage Today spoke with Joe Malouff, director of marketing for Ping HD to learn more about this deployment and how it will make the Super Bowl memorable for fans.
Q: When did you start work on this deployment?
A. The deployment began in August of 2019 to replace the existing static menu boards at the stadium. The deployment was completed just prior to the start of the season.
Q. What were some of the challenges?
A. Since static menus existed prior, power and Ethernet ports needed to be run to each display location. The deployment overall was pretty straight forward and we encountered very few issues.
Q.How did Ping HD overcome these challenges?
A.We worked closely with stadium staff to identify and install what was needed.
Q. How does the solution boost sales and the fan experience?
A. The deployment of the new digital menus has helped Raymond James Stadium three-fold.
Management:From a concessions management perspective, going digital has improved the process across the board.
Inventory has been simplified with the integration between EngagePHD and Bypass Mobile. Menu Items and pricing are pushed in real-time from the point-of-sale system to the displays making menu management simple and quick.
The need to reprint menus for changes or out of stock items is no longer an issue, as these can be managed and removed automatically based on factors defined in EngagePHD and ByPass Mobile.
Digital menus also help the stadium rebrand quickly based on the hosted event. The Super Bowl being a prime example.
Fan experience:A large part of attending an NFL game is the experience. Since the menu content was designed to match the stadium brand, going digital has added yet another platform to help build on these experiences.
Content was designed to help simplify how fans digest the menu content. Thinking about these experiences in advance, helps reduce wait times, improve experience and increase overall sales. Engaging animation within each menu helps guide fans to best-selling and high profit items.
The menus also help the stadium strategically highlight special events and promotions.
Image via PingHD.
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