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New Balance, MitchAlexander Media partner on digital signage
The Vancouver flagship store has completed a merchandising project just in time for the upcoming Winter Olympics.
January 20, 2010
MitchAlexander Media has completed a project with New Balance to install retail digital signage before the upcoming Winter Olympics. Since September 2009, MitchAlexander Media has been working with New Balance flagship store in Vancouver, Canada on an in-store digital merchandising project using digital signage.
Two 40-inch screens illuminate the front window and inform customers of in-store promotions, local news, weather, sports and entertainment. The screens are installed on a rotating mount, so even when the store is closed, the screens can turn to face the Vancouver nightlife. With the ability to advertise even during the early morning hours, New Balance says the level of consumer education and product knowledge has greatly increased.
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New Balance's flagship store in Vancouver, B.C. |
"Being located on Western Canada's busiest street, and recognizing that the entire world will be watching come February, it was a no-brainer for us to bring in digital advertising," says Jordan Cluff, New Balance store owner. "Considering the changes in technologies, and product turnover, it has always been difficult for us to keep the consumer informed, but with the help of MitchAlexander Media, we're seeing results almost instantaneously."
The numbers back it up. Within one month of installation, New Balance has seen a 150 percent sales increase for items featured in their digital advertisements.
With the help of MitchAlexander Media, the Vancouver flagship store has become the first New Balance retailer in North America to incorporate digital signage, and have set the benchmark as New Balance looks to expand digital advertisement to all stores later in the year.
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