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Interactive customer experience technology has to provide value

Consumers with a natural sense of curiosity want to engage with technology, says Eric Vazquez, project manager for Encore Event technologies, but will the technology provide value to the consumer and if so, in what form and to what end?

June 19, 2015

Eric Vazquez, project manager for Encore Event technologies, is one of the scheduled speakers at the upcoming Interactive Customer Experience Summit in Chicago. We asked him to share some of his insights below:

I have learned that consumers with a natural sense of curiosity want to engage with technology. Curiosity is a part of the human condition but as a provider of technology, I must continue to ask will this technology provide value to the consumer and if so, in what form and to what end?

The proliferation of the smartphone has given Encore Event Technologies the opportunity to develop and introduce new ways for our clients to access information, share that information, and take that information with them into the physical world.

I recently launched an interactive conference room for one of our clients. The results have been exceptional. There has been a high adoption rate of the hardware and software solutions, which is creating for the user a rich interactive collaborative experience throughout the room. Furthermore, by the time of the Summit in June 2015, I will have implemented an interactive digital ecosystem in one of the largest commercial buildings in the United States. I look forward to sharing that experience with the ICX 2015 attendees.

Interactive Customer Experience Summit June 28-30, 2015 | Chicago Explore solutions — including kiosks, digital signage, mobile and more — available to retailers, restaurants and other businesses to deliver outstanding, interactive customer experiences. AGENDA  |  SPEAKERS  |  SPONSORS  |  REGISTER