Article

Good content: Warhol, Chagall and digital signage

'Good content' looks at examples of effective digital signage content, this time with in-store creative for an art gallery.

February 25, 2013 by Christopher Hall

Try coming up with dynamic digital signage content to sell static works of art.

Unless it's a quick-service digital menu board (or an employee-of-the-month shot in corporate commuications, maybe), static images tend to be a waste of the dynamic capabilities of the medium. But in this content loop for the Martin Lawrence Galleries, digital signage content production firm Saddle Ranch Digital did an excellent job animating the static images being sold by the art gallery to make the content dynamic and engaging.

See a short loop of the content below:

Famous artists March Chagall and Andy Warhol are featured in this loop, but Saddle Ranch did the same thing for numerous artists being shown at the galleries, taking paintings and making them come alive.

That's good content.

*Send in your "good content" to editor@digitalsignagetoday.com.*

Learn more about digital signage content.