Digital signage lights up the World Cup across the globe

One of the signs that a technology is becoming mainstream is the use of it globally, and on a large scale. With the World Cup upon us this past month, we've seen a several instances around the world where digital signage has been used to further distribute information about the World's largest soccer, err, futbol event (and it's not just limited to Spain or the Netherlands!). Here are several instances where digital signage has been used in conjunction with the World Cup: World Cup shown on LED screens in Sydney's Darling Harbour The Digital Signage Blog reported that several large LED screens in Sydney's Darling Harbour have been taken over by FIFA to air World Cup matches to Australian viewers, despite the fact that their country wasn't competing for the Cup. Screenfeed to supply World Cup content for digital signage Screenfeed has made World Cup content available to its customers through its Digital Signage Content Store. As part of its "News and Pictures" content format, users can still subscribe to receive Flash .swf files, Media RSS feeds or Web pages through the end of this month. Coca Cola Piccadilly Circus sign acts as live World Cup scoreboard　　 Marketing Week ran an article last week about Coca-Cola's sign in London's Piccadilly Circus being turned into a live World Cup scoreboard as part of the bottler's"What's Your Celebration" World Cup campaign. The campaign goes a step further than just enabling a live scoreboard, as it will also display personalized messages that call for people to act out their "goal celebrations" on an Astroturf platform under the sign. 　 Audience Software Delivers Live World Cup Matches Into Scotia Plaza Elevators Capital Networks, along with Transformation Networks Inc. and Boss Networks Ltd., has allowed residents and workers in Toronto's Scotia Plaza building to stay up on World Cup news by streaming live match coverage to 15-inch elevator screens using its digital signage software. The screens are located above each elevator door and function as a source of news, information and security messages when not showing World Cup matches. Onestop Media allows Toronto subway riders to get World Cup updates Also in Toronto, Onestop Media is using the digital screens on the platforms of the Toronto Transit Commission to push World Cup content to riders, including real-time scores, news and pictures, according to digitalsignageexpo.net. It has been interesting to see over the past several years how digital signage has increasingly been used as an ad hoc visual solution along with large-scale events, such as the Olympics, all the way down to smaller events like pro volleyball competitions. In any instance, it is now becoming a best practice among the organizers of these events to give their patrons a visual element via digital screens. Outside of the event, we are seeing how digital signage — regardless of its form — is becoming accepted as the 5th Screen, with TV, computers, cinema and mobiles being the other four.