Article
Bobbi Brown Cosmetics installs digital signage at Bloomingdale's
The complete digital media project from YCD includes a nine-screen video wall and touchscreen interactivity.
December 2, 2009 by Bill Yackey
YCD Multimedia has installed a digital signage solution for the newly renovated Bobbi Brown (an Estée Lauder Companies brand) flagship cosmetics counter at the Bloomingdale's 59th Street department store in New York.
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The Bobbi Brown counter at Bloomingdale's 59th Street department store in New York. |
Additionally, two 32-inch, high-definition interactive displays using touchscreen technology have been incorporated into Bobbi Brown's product tester display unit. This offers shoppers the ability to select a cosmetic product category from icons on the touch screen and receive additional, detailed information on the cosmetic of their choice, as well as suggested complimentary products. Customers can then try out the products of their choosing from the tester display. To round out the multimedia experience, YCD also is providing background music customized for the Bobbi Brown shopper demographic.
YCD's Josh Kampel comments on the installation at The Digital Signage Show New York in November:
YCD also provided project-management services to oversee the deployment from concept to installation, sourced and managed the installation of the hardware and displays and provided content-creation services.
"YCD Multimedia really understood our overall goals and worked to create a solution that is specific to our space and our brand and a solution that will have the longevity to grow and expand as we do," said Leo Mascotte, vice president of creative services for Bobbi Brown.
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