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A giant plasma screen for an even bigger camera
The Panasonic 103-inch plasma is being used in an innovative promotion this month around London.
November 23, 2009 by Bill Yackey
Panasonic has found a new use for its giant 103-inch screen, this time as a part of a promotion for its compact Lumix DMC-ZX1 digital camera.
A team of six artists created a giant version of the camera, where the 103-inch plasma serves as the camera's screen. The camera is one of a series of objects which have been "magnified" by Panasonic to illustrate the 8x optical zoom lens of the Lumix camera.
The giant camera is located in London's Waterloo station now, but will move to London Victoria Nov. 26-28 and then to London's Liverpool Street Station from Dec. 3-5.
Users are encouraged to upload photos of themselves and the oversized camera to Panasonic's Facebook page for a chance to win a trip to the 2010 Vancouver Olympic Winter Games. Mark Robinson, head of Lumix Marketing at Panasonic, said:
We've received some fun and imaginative photos on our Facebook page showcasing perspective resulting from our larger-than-life sculptures. We're sure our giant-sized camera will prove a popular pastime for commuters and help to raise the profile of our "8x Life" campaign.
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