Breaking the parity among digital signage hardware

by Alan Brawn — principal, Brawn Consulting

AV/IT manufacturers must find a way to differentiate themselves to the dealers and integrators that sell their products, and in turn must also differentiate…

Why Microsoft's Project Natal could revolutionize in-store media

by James Bickers — Editor, Networld Alliance

Unveiled at the E3 show this week, the user recognition and tracking device could have a major impact on how shoppers interact with displays.  

Gain a competitive edge with a globally recognized green certification

As a technology manufacturer or solution provider looking to benefit from the momentum towards greater environmental awareness, ask yourself, will going green…

The NAB show through a digital signage lens

by Lyle Bunn — Strategy Architect, BUNN

The Las Vegas expo showed that digital media is washing over and around what has been termed digital signage or digital out-of-home.  

Webinar to highlight the ‘nexts' in DOOH advertising

NEC, DisplaySearch, Lyle Bunn and Digital Signage Today to partner on digital signage advertising crash course.  

Installation profile: Harry & David's first digital sign

When a brand new airport terminal opened in Medford, Oregon in early 2009, retailer Harry & David saw the prospect for a unique local marketing opportunity.

Four ways to get your ad on digital out-of-home screens

DOOH ad space aggregators work to bring together agencies, advertisers and networks through media campaign planning tools.  

The Content Strategies Summit in review, Part 2

by Paul Flanigan — Producer, Best Buy

Theory, research and best practices all saw some practical application during Day 2 of the Las Vegas conference.

The Content Strategies Summit in review, Part 1

by Paul Flanigan — Producer, Best Buy

Best Buy's digital signage producer says the focus on understanding the value of content was paramount at the Las Vegas event.

Digital signage at InfoComm: A healthy balance of expo, education

On or off the show floor, attendees have numerous opportunities to learn more about digital signage deployment, technology and trends.  

KIOSKCOM: Economy a theme, but not an obstacle

by

Organizers say attendance at biannual kiosk, digital signage shows held steady, while speakers and exhibitors stressed strategy and the customer experience.

NEC introduces high-bright LCD display for digital signage applications

Screen features 3500:1 contrast ratio and is 110 percent brighter than previous-generation displays.

THE DIGITAL SIGNAGE SHOW: Ecast, LG show interactive digital signage

In one notable deployment, the 40-inch screens with IP connectivity enhance the experience of Chicago White Sox fans at U.S. Cellular Field, providing sports…

Seven considerations for house of worship digital signage

Careful planning is necessary for religious institutions communicating with their congregations through dynamic digital messaging.

Captivate Network out to set new standard for DOOH advertiser ROI

Elevator screen network mandates three requirements for true advertiser satisfaction: Multi-platform offerings, custom research and engagement metrics.  

Solving the player-to-screen puzzle

Wired and wireless go head-to-head when it comes to digital signage connectivity.

Swine flu and interactive screens: Tips for protecting your customers and staff

by James Bickers — Editor, Networld Alliance

The current scare underscores the need for a solid cleaning strategy — and good communication with customers.  

The digital signage tour of London

Digital Signage Today editor Bill Yackey goes on a digital out-of-home scavenger hunt through the digital signage capitol of Europe.

The Digital Signage Show to help attendees get up to SPEED

Lyle Bunn to bring his popular SPEED digital signage training conference to Las Vegas on May 5, 2009.  

NAB: How broadcast can impact digital signage

With the NAB show this week, the two industries are finding out what they can learn from each other.