ADCENTRICITY offers pre-packaged research service to evaluate DOOH ad campaigns

by Bill Collins

Verizon Wireless also leveraging new research service offering to gather more information, insights on digital out-of-home ad campaign.  

The Danoo, NCM partnership: A watershed moment for DOOH media

by Bill Collins

For the U.S. Digital out-of-home media sector, Danoo's acquisition of IdeaCast and its new collaboration with National CineMedia is an impactful event.  

Eight ways to do creative retail advertising

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A New York City ad agency lays out a process to ensure retail communications is reaching its full potential.

Tips for using digital signage at tradeshows

Exhibitors in all markets can get attention and even save money by switching from static signage to digital, but the project has to be done right.  

Zoom Media, VH1 host interactive debate on LocaModa-powered digital screens

Users can participate in the 'Great Debate' via SMS messages on Zoom's digtial out-of-home screen network.

Retail, casino gaming driving growth of 3D digital signage

Recent installations from T-Mobile, Samsung show that all signs point to the third dimension.

OVAB Europe prepares first index for the digital out-of-home media sector in Europe

The organization is running its first data gathering enquiry and at the same time initiating a regular market assessment of this sector.  

InfoComm and digital signage: Hand in glove

by Lyle Bunn — Strategy Architect, BUNN

InfoComm09 offered education, information as well as networking, partnership and fellowship opportunities that advanced digital signage supply capabilities and…

INFOCOMM: Digital signage providers tap into an AV audience

InfoComm served as a common marketplace between AV pros, systems integrators and digital signage industry members.  

INFOCOMM: Harris Corp. dishes info on digital media in new Orlando Events Center

Industry consultant Lyle Bunn interviews two execs on media workflow in the Magic's new arena.

Da-Lite wins NEC's Best of InfoComm award

The JKP Affinity screen line takes top honors at the AV industry's largest show.  

INFOCOMM: A tour of LG Electronics' Digital City

LG's booth was set up as a crossroads of a mock city, complete with digital signage solutions in the retial, hospitality and entertainment sectors.

Digital Signage Tech Summit: Don't make emergency alert an afterthought

Speakers from the education sector take conference attendees through the trials and tribulations of installing digital signage.

Update: Top 10 digital signage trends for 2009

by Digital Signage Today

The MediaTile chairman revisits his predictions from January — most of which have turned out to be correct.

Thoughts on the OVAB Members Meeting

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Danoo's VP of marketing wraps up the happenings at this week's meeting of digital out-of-home minds in New York .

GoBoard digital signs highlight Courtyard lobby retrofits

Large-format touchscreens to inform travelers at 150 Courtyard by Marriott locations by the end of 2009.  

Breaking the parity among digital signage hardware

by Alan Brawn — principal, Brawn Consulting

AV/IT manufacturers must find a way to differentiate themselves to the dealers and integrators that sell their products, and in turn must also differentiate…

Why Microsoft's Project Natal could revolutionize in-store media

by James Bickers — Editor, Networld Alliance

Unveiled at the E3 show this week, the user recognition and tracking device could have a major impact on how shoppers interact with displays.  

Gain a competitive edge with a globally recognized green certification

As a technology manufacturer or solution provider looking to benefit from the momentum towards greater environmental awareness, ask yourself, will going green…

The NAB show through a digital signage lens

by Lyle Bunn — Strategy Architect, BUNN

The Las Vegas expo showed that digital media is washing over and around what has been termed digital signage or digital out-of-home.