Digital signage for corporate communications: The top opportunities and obstacles

Some of the best attributes and top opportunities — and obstacles — from the recent Digital Signage for Corporate Communications event in Indianapolis.

Making your in-store technology deployment a success, part I

by Troy Carroll — CEO, Intava

An expert lays out five key steps to take before beginning any in-store tech project, including retail digital signage.

Interactive digital signage at Target helps shop for videogames

by

Target Corp. is expanding its Channel Red in-store screen media network by rolling out large interactive touchscreens in its electronics departments.

ADCENTRICITY report sheds light on who's buying DOOH

Last week brought the release of the latest quarterly DOOH Market Review from ADCENTRICITY, and today we take a closer look at what the numbers mean.

Interactive retail screen media's personalized future, Pt. II

by

In this two-parter from digital screen media consultant Bill Collins, DST takes a look at how the MIT Media Lab's "Glass Infrastructure" points to the…

Interactive retail screen media's personalized future, Pt. I

by

In this two-parter from digital screen media consultant Bill Collins, DST takes a look at how the MIT Media Lab's "Glass Infrastructure" points to the…

CETWorld: meet the new show, same as the old show ... and more

by Christopher Hall — w, t

The change from KioskCom Self Service Expo & The Digital Signage Show to Customer Engagement Technology World reflects the gradual evolution of the show that…

Digital out-of-home: Sea monsters or a new world?

by Stuart Armstrong — President, Enqii

There's been talk about the possible early demise of digital signage, but digital signage users equipped with a new set of media tools and business models are…

The DOOH industry needs more TracyLockes

One of the challenges of the digital out-of-home/digital place-based media industry has been recruiting advertising and branding agencies to recognize DOOH as…

The LinkedIn of digital signage?

by Christopher Hall — w, t

We've already started talking about "the eBay of digital signage," so why not the "Facebook of digital signage," or the "LinkedIn of digital signage"?

Vegas tabletop digital signs also monitor games, efficiency

by Christopher Hall — w, t

The VisuaLimits tabletop digital signage displays have been deployed in Las Vegas casinos, where they offer yet another potential revenue stream while also…

Corporate communications digital signage conference set for Indy

A first-of-its-kind event focusing on digital signage for corporate communications is coming to Eli Lilly HQ in Indianapolis.

Counterpoint: Walmart stats don't prove digital signage maturation

by Jason Goldberg — Principal, Retailgeek

Goldberg, who writes the retailgeek.com blog, offers a counterpoint to a recent DST article on retail digital signage.

Tracey Crowe puts corporate digital signage experience to work for Short Bites Media

Bill Yackey catches up with digital signage industry veteran Tracey Crowe, who has struck out on her own with Short Bites Media.

All about the content: Screen zones, to subdivide or not to subdivide?

by Keith Kelsen — chairman, 5th Screen Digital

Our monthly series "All about the content" continues with an examination of the pros and cons of dividing the digital signage screen.

Retail digital signage coming of age

by Graeme Spicer — VP, Strategic Partnerships, Adcentricity, Inc.

Retailers are beginning to recognize and reap the benefits of using digital displays to influence shopper decisions.

Digital Signage Masters Series set to drop the puck in Toronto

by Christopher Hall

The inaugural edition of the Digital Signage Masters Series, a new educational program focused on DOOH best-practices, is set to focus on Toronto's Air Canada…

New light shed on DPAA initiatives

Bill Yackey talks to the Digital Place-based Advertising Association about the agency's plans, which include naming a new president by week's end.

Digital signage sector still looking for Daddy Warbucks

by

The digital signage industry is suffering from a "chicken and egg" problem that has kept it from cementing a leading position in the mind of venture…

The eBay of digital signage?

by Christopher Hall

Software-as-a-service provider Real Digital Media has integrated its NEOCAST platform with rVue's media planning platform, creating what one executive calls…