Digital place-based ad revenue sees 25% spike, DPAA says

by Christopher Hall — w, t

The DPAA announced recently that growth in the sector is accelerating, with a significant ad revenue spike in 2010's first half.

All about the content: Engaging through touch

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Our monthly series "All about the content" continues with a look at creating content specifically for interactive touch screen displays.

Taxicab digital signage going mobile

by Christopher Hall — w, t

When people talk about the covergence of mobile and digital out-of-home advertising, they don't generally mean mobile digital out-of-home signs — but in-cab…

DSA picks CETWorld as tradeshow of choice

The Digital Screenmedia Association announced that it has named Customer Engagement Technology World (formerly KioskCom) its official tradeshow.

Welcome to the next generation DigitalSignageToday.com

by Tom Harper — Pres, NWA

The publisher of DigitalSignageToday.com welcomes readers to the re-launched and revitalized version of the site.

Survey says: Most Americans favor digital billboards

by Christopher Hall — w, t

A new survey commissioned by the Outdoor Advertising Association of America suggests that a significant majority of U.S. adults think digital billboards are…

Digital signage getting IQ upgrade with QR codes

by Christopher Hall — w, t

STRATACACHE recently announced that it has integrated the increasingly-popular QR code information access tags into its digital signage offering. 

Next-gen digital signage advertising lands in U.S. airports

Monster Media has launched a network of permanent next-generation digital signage installations at nine major airports in the United States.

Going green with digital signage makes dollars and sense

by David Little — Director of Marketing, Keywest Technology

When it comes to digital signage, taking an environmentally-friendly approach to communications just makes good business sense.

Update on 'Pac-Man Fever' infecting Toronto mayoral race

A Canadian digital-out-of-home company is using digital signage to drive traffic to an online video game that also doubles as a public opinion poll in…

Are you ready for some football? The NFL on digital signage

by Christopher Hall — w, t

The National Football League kicked off its season Thursday night, and digital signage has become integral to the game-day experience for fans across the…

Meshing mobile SMS campaigns and digital signage

Bill Yackey looks at how digital signage can enhance SMS campaigns and vice-versa.

Making your in-store technology deployment a success, part II

by Troy Carroll — CEO, Intava

An expert lays out five key steps to take before beginning any in-store tech project, including retail digital signage.

All about the content: Creating relevance with viewer types

by Keith Kelsen — chairman, 5th Screen Digital

Our monthly series "All about the content" continues with an examination of the types of viewers and how to create relevant digital signage content to capture…

Cooling system key to new outdoor digital signage enclosures

One digital signage enclosure company is filling an early market gap in the digital signage for restaurant industry, and is doing so in a revolutionary, yet…

DOOH kids on the healthcare block

by Christopher Hall — w, t

Two young entrepreneurs from La Crosse, Wis., are working hard to make a splash in the healthcare digital-out-of-home network world.

Digital signage for corporate communications: The top opportunities and obstacles

Some of the best attributes and top opportunities — and obstacles — from the recent Digital Signage for Corporate Communications event in Indianapolis.

Making your in-store technology deployment a success, part I

by Troy Carroll — CEO, Intava

An expert lays out five key steps to take before beginning any in-store tech project, including retail digital signage.

Interactive digital signage at Target helps shop for videogames

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Target Corp. is expanding its Channel Red in-store screen media network by rolling out large interactive touchscreens in its electronics departments.

ADCENTRICITY report sheds light on who's buying DOOH

Last week brought the release of the latest quarterly DOOH Market Review from ADCENTRICITY, and today we take a closer look at what the numbers mean.