Digital signage helps firefighters save lives

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Digital signage isn't just for advertising products anymore; it's also for saving lives. The FireRescueTV platform is helping firefighters relax, train and…

Ransomware now targeting digital signage

The ransomware attack that took flight information screens offline at the Bristol Airport in the U.K. two weeks ago demonstrates the ongoing threat that can…

Caesars Palace delivers 3-D experiential digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

The Las Vegas Strip is well known for its variety of displays, which dot almost every building. The tourist destination attracts an average of 17,70…

Digital signage installation 101

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

It is difficult to pick out the best digital signage package, but possibly an even greater challenge is the actual installation. Digital Signage Today spoke…

Guatemala boosts tourism with AR campaign

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

The Tourism Board of Guatemala is looking to boost tourism with an experiential augmented reality campaign. The board partnered with JCDecaux Airport Paris, a…

McDonald's and interactivity claim top September 2018 headlines

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Last month, users feasted on stories on McDonald's recent digital signage transformation, interactivity and customer engagement. One story analyzed McDonald's…

Ford DOOH campaign soars into Paris airport

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Ford recently promoted its EccoSport SUV with an interactive DOOH campaign, allowing customers to take a look inside.

2 ways digital signage is easier than ever

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Digital signage used to be a tool for only large-scale deployments or critical deployments such as airports or military facilities. Now, digital signage is…

Should your digital signage be interactive?

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

With interactive digital signage, end users have to consider whether they can afford it, whether their software can support it and whether they actually need…

McDonald's, bathrooms dominate August 2018 headlines

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

McDonald's digital signage makeover and a digital signage sink solution dominated headlines for August 2018 on Digital Signage Today. The restaurant giant…

Sharks attack interactive digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Shark attacks are fairly rare, as they accounted for only 439 deaths between 1958 and 2016. However, shark attacks still make for exciting movies. One shark…

McDonald's invests billions for digital signage, kiosk makeover

by S.A. Whitehead — Food Editor, Net World Media Group

McDonald's Corporation is spending $6 billion to revamp more than 6,000 stores throughout the U.S. in hopes of transforming itself into an efficiency expert's…

Digital signage empowers transits, but must tackle cybersecurity and privacy issues

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

With smart city initiatives expanding, city planners are paying more attention to the capabilities of interactive kiosks and digital signage in public spaces…

Digital signage, blockchain head to the restroom

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

One company is putting displays next to toilets, with its blockchain-powered digital signage sink displays.

Digital signage 5 for 5: July 2018 edition

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Summer is rushing by us rapidly, and the digital signage market is keeping pace, with solutions that amaze and engage customers. The top stories in July…

Taco Bell delivers interactive digital experiences

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Taco Bell's digital journey boasts a clever and concise name: All Access. But its definition and reach defy its moniker as it's about giving guests at its…

Top 5 digital signage stories of first half of 2018

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

We have now past the middle point of 2018, and Digital Signage Today has not slowed down its constant stream of content on innovative deployments and trends.

Interactive whiteboards push into new areas

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Interactive whiteboards are used for collaborative planning by businesses and organizations. And as collaborative work places have increased, interactive…

Top 5 digital signage stories: June 2018

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Readers of Digital Signage Today kicked off the summer by reading stories on smart cities, corporate communication and how to measure digital signage ROI.

DOOH campaigns deliver better sporting experiences

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Sporting venues have been using displays for a while now to showcase the scores and capture big plays. Some venues, however, are beginning to look at other…