Retailers craft 'phygital' solutions

Sept. 1, 2016

Successful businesses are attempting to take advantage of the digital world to improve customer experience with smart data, but they shouldn't forget their physical infrastructures, according to Chris Devlin, director of sales at Omnivex Corp. Devlin, who served as a moderator on a panel at the Interactive Customer Experience Summit, discussed how to blend the physical and digital experiences into one "phygital" experience.

Steve Chen, creative director of Float Hybrid Entertainment and Jeanne-Pierre Lacroix, president of Shikatani Lacroix joined him on the panel,where  Lacroix said phygital is providing a digital experience with the customer's five senses. Chen said it wasn't about technology but was "about considering the entire sensory experience as part of the design process."

Watch the video below to learn how retailers are working in the phygital space to improve their customer experiences.


Topics: Customer Experience, Display Technology, Software

Companies: Omnivex


Omnivex Ink

Omnivex Ink

This is Omnivex Ink. It will change how your business communicates. Any information, any person, any device. Just three easy steps.

How do you get the right data at the right time?

How do you get the right data at the right time?

Amazon's success proves that those who understand their customers at a deep level will win. At a panel at the recent ICX Summit, Eric Schongalla, manager of retail systems at Carhartt, and Roger Starkweather, senior VP of sales and experiences at OpenEye Global, discussed how businesses can utilize data analytics and personalization.

Sponsored by: Interactive Customer Experience Summit (ICX Summit), Omnivex

Omnivex Corporate Video 2017

Omnivex Corporate Video 2017

Energize your business and empower more informed decisions with Omnivex.

Nixplay Signage - How to setup a digital signage solution out of the box?

Nixplay Signage - How to setup a digital signage solution out of the box?

Nixplay Signage is a complete out-of-the-box digital signage solution with integrated hardware and software.

Digital Signage out-of-the box for businesses

Digital Signage out-of-the box for businesses

Nixplay Signage is the all in one digital signage solution. Our seamless features will give you complete control, saving you time and cost. Find out how your business can benefit from the easy to use solution.

Arby's franchisee weighs in on brand's 'tech tolerance'

Arby's franchisee weighs in on brand's 'tech tolerance'

COO Bo Davis discusses how he uses technology to keep employees engaged.

Sponsored by: Hughes

SENPAL Digital Signage Outdoor Technology - Rain or Shine, Clear as Ever

SENPAL Digital Signage Outdoor Technology - Rain or Shine, Clear as Ever

The rise of Outdoor Digital Signage is a new force in the outdoor advertising market. Since 2009, SENPAL has been the most professional all weather LCD manufacturer in China.

Engaging Digital Signage Built with Intel Inside®

Engaging Digital Signage Built with Intel Inside®

Get to market faster with feature-rich digital signage from Intel, deliver tangible value and leave lasting impressions, measure audience engagement in real-time, and quickly adapt to new trends for a seamless experience across every channel.

Public Retail Kiosks – Give a Unique Customer Experience

Public Retail Kiosks – Give a Unique Customer Experience

Cities are exploring a smart city vision that uses Internet of Things (IoT) technologies to collect and analyze data for better management of public resources and services.

Digital Signage Content

Digital Signage Content

Digital Signage Content

Video: Retailers dive into technology at Interactive Customer Experience Summit

Video: Retailers dive into technology at Interactive Customer Experience Summit

The Interactive Customer Experience (ICX) Summit featured almost three days of education, networking and tours.

Watch highlights from this year's CONNECT Mobile Innovation Summit

Watch highlights from this year's CONNECT Mobile Innovation Summit

Couldn't make the CONNECT Mobile Innovation Summit? Catch the highlights with this video.

Digital signage teams with Coca-Cola to find out 'What's in a Name?' in Times Square

Digital signage teams with Coca-Cola to find out 'What's in a Name?' in Times Square

Coca-Cola collaborated with Posterscope, Clear Channel, ICUC and Google to produce a very personalized digital out-of-home campaign earlier this year in Times Square.

ICXSummit15: From scavenger hunt to Skydeck, the highlight reel

ICXSummit15: From scavenger hunt to Skydeck, the highlight reel

From an Under Armour installation that tests athletic ability to a Warby Parker photo booth experience, interactive customer experience was the order of the day at the inaugural Interactive Customer Experience Summit, held June 28-30 at the Sofitel Chicago Water Tower.


Related Content


Latest Content

Get the latest news & insights


NEWS

RESOURCES

TRENDING

FEATURES

What do consumers want from digital signage advertising?