Video

Interactive storefront window at Elle MacPherson, NYC

At the Elle MacPherson Intimates store in New York, passersby are drawn in by an interactive application running inside the window that allows them to shape the images on screen with their movements. The deployment is a joint venture between Inwindow Outdoor and Human Locator. Human Locator is an interactive visual system developed by Freeset and designed expressly for advertising. Drawing on cutting-edge computer visualization techniques to track full body movement in real time, it allows consumers to actively participate in and interact with advertising. At the same time the system provides advertisers with measurable viewer data. Human Locator brings the interactivity of the Internet to real-world environments.

January 25, 2009