Video

Adidas interactive digital signage from YDreams

The 2006 World Cup Adidas Eye Ball was a project jointly developed by YDreams, British media agency Carat, and marketing specialists Rivers Run Red. YDreams was responsible for creating and developing the front-line technology behind the two six-meter high replicas of the Teamgeist ball, which toured Europe's major cities, engaging fans to interact with the giant billboards via games and competitions.

December 8, 2008