More on 2-D barcodes

by Steven Gurley

QR Codes are starting to show up everywhere. Brands, agencies and advertisers are jumping on the bandwagon at an incredible pace, but will consumers embrace…

Commentary: Digital signage market heating up, don't get burned

As the digital signage market heats up, it's more important than ever to deliberate carefully and plan ahead.

Scala invades India's digital signage market

April 21, 2011

Digital signage solutions firm Scala has announced that the company has officially started its Scala India operations in a joint venture between Scala and…

DSA Excellence Awards honor best in digital signage, kiosks & mobile

by Christopher Hall — w, t

The Digital Screenmedia Association has announced the winners of the inaugural DSA Industry Excellence Awards.

Commentary: What can DOOH learn from Google?

RVue's Jason Kates was a panelist at MediaPost's recent DOOH Forum, and talks here about the discussion.

DSE releases DOOH barometer

April 13, 2011

Digital Signage Expo recently announced the results of its Quarterly Business Barometer Survey for Q4 2010.

Taking another look at pay-per-look DOOH

by Christopher Hall — w, t

Digital out-of-home advertising experts talk about Ayuda's pay-per-look model for DOOH ad billing.

DPAA shows 25% spike in DOOH ad revenues for 2010

by Christopher Hall — w, t

The DPAA's DOOH ad numbers for 2010 look good, but the picture could be even rosier than it seems.

CETW, Thumbspeak gathering feedback, feeding the hungry

April 4, 2011

At this April's Customer Engagement Technology World in San Francisco, show organizers are taking a novel approach to gathering feedback from attendees, and…

Digital Signage Today publishes 2011 future trends report

April 3, 2011

Digital Signage Today has published its "Digital Signage Future Trends 2011" report, a 49-page research document that distills the results of a survey of 25…

Uptick in digital signage display sales abets growth in other sectors

March 30, 2011

With escalating demand for display and digital signage screens, the liquid crystal display (LCD) and organic light emitting diode (OLED) manufacturing…

Infomercials on digital out-of-home

by Christopher Hall — w, t

RVue announces deal with an infomercial company and availability of Web-based analytics for networks.

Brawn: The world of digital signage

Digital signage and A/V consultant Alan Brawn recaps DSE and looks at the global reach of digital signage.

JCDecaux mulling bid for CBS Outdoor

March 9, 2011

According to The Wall Street Journal, JCDecaux SA, the world's largest seller of outdoor advertising, said Wednesday that it's mulling a bid for U.S.

NEC, DST hosting webinar on LED backlighting

March 7, 2011

NEC Display Solutions and DigitalSignageToday.com will present the free webinar "The Emergence of LED Backlighting for Large-format Displays" Thursday, March…

DSE: 2011 showcases dynamic signage maturity

Digital signage industry expert Lyle Bunn offers a review of this year's Digital Signage Expo in Las Vegas.

DSE: Standards and solutions in digital signage

by Christopher Hall — w, t

Organizations in digital signage are working toward standards for networks, and companies are moving to problem solving for customers.

Cisco hits 3K, claims top market slot

February 21, 2011

Tech giant Cisco has reached a significant milestone in its digital signage expansion, and claimed a top slot in the digital signage market.

Scala adds video analytics with Intel AIM

February 20, 2011

Scala announced today that it now offers the measurement capabilities of Intel Audience Impression Metric (Intel AIM Suite), an anonymous video analytics…

ADCENTRICITY: DOOH headed for a collision

by Christopher Hall — w, t

Firm says collision oncoming between DOOH, location-based services, shopper marketing, mobile marketing & social media.