OOH powerful tool for brand awareness

by Esther Raphael — Chief Marketing Officer, Intersection

When interviewing at Intersection years ago, I can still remember why I considered moving out of publishing and into the OOH space. Working at a magazine, each…

ViewSonic Corp introduces touch monitor with multi-touch modes

September 8, 2022

ViewSonic Corp, a provider of visual solutions, has introduced its TD2465 touch monitor, a 24-inch touchscreen for retail, industrial and commercial spaces…

CAYIN Digital Signage Sets New Marketing Trend in the Business World

As businesses today shift from traditional to digital, a need for new, convenient, and effective marketing and management strategies has surfaced. CAYIN…

What does the future hold for digital displays in restaurants?

by Kevin Damask — Editor, Digital Signage Today

With customers getting comfortable with interactive technology, there's a bright future for digital displays. Restaurants, however, will need to adapt to the…

Stingray teams with Geopath to measure digital AOOH

July 29, 2022

Stingray Advertising, a music, media and technology advertising network, has partnered with Geopath, a not-for-profit organization that provides audience…

Digitally-native brands thriving through OOH promotion

by Kevin Damask — Editor, Digital Signage Today

Without physical locations, digitally-native brands are turning to OOH advertising to stay on top of their games. In an email interview with Digital Signage…

Netgear helps SNA Displays power American Dream mega mall

July 15, 2022

SNA Displays, which supplies LED video walls and more than 200 digital signage kiosks to the American Dream mall and entertainment center in New Jersey, chose…

Here's how to get the most out of digital screens in retail windows

Avtar Singh, founding director of Digital Media Systems, has spent more than 30 years in the tech industry. In this guest blog, Singh provides tips on how…

It Begins - AOPEN unleashes their AOPEN ACE Mini, a scalable Mini PC for all major OS platforms.

AOPEN, an Acer Group company, well known for Mini PCs, Industrial PCs, and All-in-One Touch Panel solutions, releases the first of its recently announced AOPEN…

Creative Realities outfits Freddy's Frozen Custard & Steakburgers with digital menu boards

July 12, 2022

Digital signage producer Creative Realities and restaurant concept Freddy's Frozen Custard & Steakburgers, have teamed up to launch the fast casual brand's…

Visual Art helps Circle K stores in Norway upgrade to digital signage

July 8, 2022

Circle K, a gas and convenience store chain in Norway, will upgrade to digital menu boards, provided by Visual Art, at all its 86 stations, according to a…

Focus on customer journey to provide best digital experiences

by Kevin Damask — Editor, Digital Signage Today

As digital signage continues to advance in retail, brands are putting more focus on improving customer experience. Danny Turner, SVP of creative programming…

Build it or buy it? Debating best approach to customer service platforms

by Kevin Damask — Editor, Digital Signage Today

Brands often grapple with a difficult decision — whether to build their own interactive system or hit the market and buy one. It was the topic of discussion at…

How to Scale Enterprise Digital Signage Networks

Installing an enterprise digital signage network consisting of multiple screens in different locations is easy and beneficial. Here is everything you should…

Smartify Media launching DOOH program to help small businesses

June 24, 2022

Smartify Media, a digital out of home and in-retail digital advertising platform, has launched the Small Business Revenue+, a program that enables any business…

Survey: 68% of back to school shoppers will look to OOH ads

June 22, 2022

In the latest research from Out of Home Advertising Association of America (OAAA) and The Harris Poll, 68% of back to school shoppers will be looking for OOH…

The Drop at Westfield 100-yard digital screen debuts at U.S. shopping centers

June 22, 2022

Unibail-Rodamco-Westfield, a non-residential real estate developer, launched a digital screen platform, The Drop at Westfield, to highlight, engage and amplify…

Building digital roadmap can lead to better CMS, signage solutions

by Kevin Damask — Editor, Digital Signage Today

While many businesses rely on digital signage to engage customers and drive sales, some are still searching for the right content management system to take…

Grocery TV adding 2,600 POS displays to U.S. supermarkets

June 16, 2022

Grocery TV, a digital advertising network in U.S. grocery stores, is adding 2,600 point-of-sale displays to its network through a partnership with regional…

Mid Valley Megamall looks to CAYIN Digital Signage for Seamless Content Publication

The Mid Valley Megamall looks to CAYIN digital signage to provide an enhanced and seamless content publishing system that one, ensures maximum stability, and…

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