Research key to providing DOOH audience metrics

Out-of-home networks are beginning to use OVAB's ‘Average Unit Audience' as the base metric for their audience research.

Scala partners collaborate on Sprint Studio Store digital signage project

December 16, 2008

EXTON, Pa. —  Scala, a provider of end-to-end solutions for the connected signage market, has announced a deployment of digital signage at the Sprint Store in…

Virgin Mega TV joins SeeSaw

December 15, 2008

SAN FRANCISCO — SeeSaw Networks today announced the Virgin Megastore Network as a new network affiliate. The store's "Virgin Mega TV" channel, a network of…

Channel M announces deal to create Money Mart TV Network

December 14, 2008

LOS ANGELES — Channel M, a producer of customized in-store TV networks, has announced that through its Money Mart branded stores, Dollar Financial Group Inc.…

Digital signage becoming a sign of times at retail stores

December 14, 2008

Investor's Business Daily: With its new Smart Network release, Wal-Mart is one of a growing number of retailers using in-store, digital signage networks and…

Focus Media restructures in-store digital advertising business

December 9, 2008

BEIJING — Focus Media Holding Ltd., China's largest out-of-home multi-platform lifestyle media company, today announced its plan to restructure the in-store…

Digital Signage Expo taps Paco Underhill for keynote session

December 8, 2008

ATLANTA — Digital Signage Expo (DSE), Interactive Technology Expo (ITE), and Out-of-Home Network Show (OOHNS), have announced that Paco Underhill, founder and…

Provision, ADCENTRICITY look to boost ads for 3D digital signage

December 8, 2008

CHATSWORTH, Calif. — Provision Interactive Technologies, Inc., announced today that it has signed an agreement with ADCENTRICITY Inc. to sell advertising on…

Clear Channel Outdoor and VMG install digital screens in U.K. malls

December 1, 2008

LONDON — Clear Channel Outdoor, in partnership with Vision Media Group (VMG), continues its digital outdoor ad strategy with the launch of HD digital mall…

CBS Outernet, Rachael Ray partner for DOOH grocery spots

December 1, 2008

MediaWeek: Tapping the growing segment of digital out-of-home media, the TV personality's cooking magazine, Everyday with Rachael Ray, is giving airtime on…

Signagelive retail RFID app brings in 800 impressions in first two days

November 30, 2008

LONDON — The signagelive-enabled Estee Lauder Lab Series for Men RFID solution installed by Lime-IT in the House of Fraser store on Oxford Street, London, has…

Scala delivers large-scale digital signage network to Tokyo convenience stores

November 24, 2008

TOKYO — Scala, a provider of end-to-end solutions for the digital signage and advertising management markets, announced Alpha Japan has selected Scala's…

Whole Foods Canada launching digital signage stations

November 23, 2008

TORONTO — Planet-Tek Systems, a provider of digital signage management solutions, is launching The Marketplace Station series of digital signage "stations" at…

Digital signage a big presence at ISME

by James Bickers — Editor, Networld Alliance

The In-Store Marketing Institute's event was heavy on technology as it affects the point of purchase.  

Wireless Ronin provides digital signage for Dimensional Innovations' Sprint Brand Experience

November 18, 2008

MINNEAPOLIS — Wireless Ronin Technologies Inc., a Minneapolis-based worldwide digital signage provider, announced that it has implemented its RoninCast digital…

Channel M powers Ashley Furniture, Ecko DOOH networks

November 12, 2008

LOS ANGELES — Channel M, the industry's leading producer of customized in-store TV networks, is now opening up its in-store TV networks in all Ashley Furniture…

Virgin Megastores reports 50% store traffic increase due to digital signage

November 11, 2008

LAS VEGAS — Epson, a supplier of value-added point of sale (POS) solutions, announced that Virgin Megastores, its showcase customer, has recapped the results…

National Association of College Stores announces partnership with Digital College Network

November 10, 2008

OBERLIN, Ohio – The National Association of College Stores (NACS), the professional trade association representing the $10 billion collegiate retail industry…

Reflect Systems featured in futuristic store at In-Store Marketing Expo

November 9, 2008

DALLAS, Texas — Reflect Systems, a provider of digital signage software and services, will present new capabilities for interactivity and rich-media user…

TVeez installs massive 64-screen video wall

November 4, 2008

ANKARA, Turkey — Boyner, a leading department store with 42 stores and eight discount stores in 11 different provinces all over Turkey has selected TVeez…