Digital signage brings Facebook into the dentist's office

October 29, 2012

Digital Clinic recently announced Facebook integration for its digital signage system for dental practices. With Facebook integration, Digital Clinic creates…

Effectively measuring dwell time for DOOH networks

by Joe Matriss — Editor, DOOH.com

When a DOOH network is planning, rolling out, pitching and delivering their content, one piece of information is very important: dwell time. Books have been…

DOOH networks: Selling to media agencies

by Joe Matriss — Editor, DOOH.com

Media agencies are notoriously difficult to sell to. You know this if you've ever tried to cold call an account manager. You've probably only heard their voice…

Prestone drives new campaign on DOOH with GSTV

October 11, 2012

Gas Station TV, a national digital out-of-home network at the pump, recently announced that it has added antifreeze/coolant brand Prestone to its roster of…

DOOH network goes pink for the cure

October 10, 2012

An array of Estee Lauder products are being featured this month on the Adspace Digital Mall Network to promote "pink," according to a company announcement.

Proximity marketing: Merging the digital and physical worlds (Commentary)

How digital signage and location-based proximity marketing can work together for both buyers and sellers.

BrightSign powers digital signage at Zurich Film Festival

October 4, 2012

Digital signage player company BrightSign LLC and AV integration partner Imaculix today announced their joint sponsorship of the Zurich Film Festival. The…

Canadian bars, restaurants get a taste of DOOH

October 3, 2012

Newad Indoor recently announced significant growth in its RestoBars network with several new exclusive agreements with restaurant and bar chains across Canada.

Digital signage common sense: Digital vs. Analog signal extension (Commentary)

What's the best way to get your content to your screens, digital or analog? The answer may surprise you.

Visionary Solutions intros PackeTV Mobile streaming media delivery solution for digital signage

September 27, 2012

Visionary Solutions Inc. has announced that the company's new PackeTV Mobile streaming media delivery solution is now shipping. PackeTV Mobile is intended for…

Exceptional 3D digital signage hits 600 location mark

September 26, 2012

Exceptional 3D today announced that its autostereoscopic 3D digital signage technology has been deployed as part of nine different 3D networks in 600 locations…

DOOH network operators: Be ready to act as content advisers

by Joe Matriss — Editor, DOOH.com

Advertisers demand results. Many new network operators stress over this. But it is much more a good thing than something bad. Because when advertising works, a…

Why 'local' matters in workplace digital signage

by Frank Kenna — President, The Marlin Company

In my last two blogs I wrote about what the terms "social" and "mobile" mean within the digital signage industry. Today I'll complete the social-mobile-local…

Are we there yet? The workflow conundrum (Commentary)

An expert on interactive technologies says the workflow conundrum is impeding the adoption of digital signage and kiosks.

C-store chain Wawa goes gaga for digital signage

by Christopher Hall — writer, self

After a successful pilot, the chain is rolling out digital signage to all of its more than 600 locations across the U.S.

College football powerhouses join collegiate sports DOOH network

September 18, 2012

College Gametime Network, a digital signage media platform focused on the in-game experience for the collegiate sports market, recently announced the…

Rocking the vote on digital out-of-home

Ahead of this year's presidential election, voter registration group Rock the Vote is reaching out to young voters on DOOH.

Keeping your screens on: Uptime on DOOH networks

by Joe Matriss — Editor, DOOH.com

A digital out-of-home network is made up of a lot of different pieces. Most of the time, these pieces work together well, but there are always unforeseen…

School district unifies communications with digital signage kiosks

by Natalie Gagliordi — Editor of KioskMarketplace.com, Networld Media Group

A K-12 public school system is using digital signage kiosks to improve communication with students and parents.

Twitter integrated into digital signage for dental practices

August 31, 2012

Eden Prairie, Minn.-based Digital Clinic has integrated Twitter for its digital signage system for dental practices, according to a company release. This new…