Marketers get enticing offer to try 3D advertising

November 26, 2012

Marketers looking to test 3D advertising are about to get an enticing offer to lure them into trying the technology. The Hispanic 3D Ad Network, which is owned…

Seeking mobile engagement for your DOOH network

by Joe Matriss — Editor, DOOH.com

It is impossible to ignore the revolution of personal technology. Everyone has been keeping up to date on monthly smartphone sales. In the case of the iPhone…

Boosting digital returns: What is the optimal number of advertiser slots?

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

As billboard operators convert static faces to digital, a key question is often how best to optimize to the perfect number of advertiser "slots." For someone…

StrandVision adds social media to corporate comms digital signage

November 16, 2012

StrandVision Digital Signage has added Facebook and Twitter to its digital signage networks.

Carolinas restaurant chain deploys digital signage from 11Giraffes

November 15, 2012

Charlotte, N.C.-based digital signage and in-store audio solutions provider 11Giraffes and Hickory Tavern, a casual dining restaurant and bar chain with 1…

GPSS expanding footprint of its sports and rec DOOH network with ScreenScape

November 13, 2012

Alberta, Canada-based GPS Strategies Ltd. today announced they are using digital signage and place-based media software solutions provider ScreenScape to…

Hispanic 3D DOOH network nearing 4 million impression mark

November 12, 2012

The Hispanic 3D Ad Network, owned by Los Angeles-based 9D Media, has reached a milestone of delivering 3.7 Million Hispanic Impressions with its network of…

Les Mousquetaires launches retail digital signage TV channel

November 8, 2012

French retail group Les Mousquetaires has launched an in-store TV channel based on the digital signage software solution Media4Display to animate the digital…

New DOOH network zooming into doctor's offices in Canada

November 7, 2012

Zoom Media Inc. recently announced officially the expansion of its digital network with Zoom MedTV, a digital out-of-home medical network with a presence in…

DSF, BUNN hosting webcast on best practices for ad-based digital signage networks

November 2, 2012

The Digital Signage Federation, an independent not-for-profit organization serving the digital signage industry, and The BUNN Company are presenting a webinar…

Scala digital signage motoring down the Autobahn

November 2, 2012

German autobahn services company Autobahn Tank & Rast recently deployed more than 3,000 digital signage screens at its service facilities along the german…

DOOHgood launches Hurricane Sandy relief effort

October 31, 2012

DOOHgood, an all-volunteer effort to use the promotional muscle of digital signage to do good, has ramped up efforts to help victims of this week's superstorm…

Digital signage brings Facebook into the dentist's office

October 29, 2012

Digital Clinic recently announced Facebook integration for its digital signage system for dental practices. With Facebook integration, Digital Clinic creates…

Effectively measuring dwell time for DOOH networks

by Joe Matriss — Editor, DOOH.com

When a DOOH network is planning, rolling out, pitching and delivering their content, one piece of information is very important: dwell time. Books have been…

DOOH networks: Selling to media agencies

by Joe Matriss — Editor, DOOH.com

Media agencies are notoriously difficult to sell to. You know this if you've ever tried to cold call an account manager. You've probably only heard their voice…

Prestone drives new campaign on DOOH with GSTV

October 11, 2012

Gas Station TV, a national digital out-of-home network at the pump, recently announced that it has added antifreeze/coolant brand Prestone to its roster of…

DOOH network goes pink for the cure

October 10, 2012

An array of Estee Lauder products are being featured this month on the Adspace Digital Mall Network to promote "pink," according to a company announcement.

Proximity marketing: Merging the digital and physical worlds (Commentary)

How digital signage and location-based proximity marketing can work together for both buyers and sellers.

BrightSign powers digital signage at Zurich Film Festival

October 4, 2012

Digital signage player company BrightSign LLC and AV integration partner Imaculix today announced their joint sponsorship of the Zurich Film Festival. The…

Canadian bars, restaurants get a taste of DOOH

October 3, 2012

Newad Indoor recently announced significant growth in its RestoBars network with several new exclusive agreements with restaurant and bar chains across Canada.