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LED Signs News & Media

Why 2022 is the year for out-of-home advertising

by Norm Chait — Sr. Director, OOH Practice Lead, Quotient

OOH has evolved significantly in recent years and has become a cost-effective solution for reaching consumers both nationally and locally. OOH and more…

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Daktronics bringing 2 large LED displays to State Farm Arena in Atlanta

April 19, 2022

The Atlanta Hawks and State Farm Arena have installed two large displays provided by Daktronics, bringing almost 8 million LEDs and nearly 9,000 square feet of…

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Infuse Digital helps bring display network to Margaritaville Resort Orlando and Sunset Walk Orlando

April 19, 2022

Infuse Digital and Encore Capital Management have formed a partnership with digital out-of-home media company Lightbox to represent the digital display network…

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Choctaw Casino & Resorts adds 94-foot long video wall from SNA Displays

April 14, 2022

Choctaw Casinos & Resorts has added a large LED video wall to its flagship location in Durant, Oklahoma. The video wall was manufactured by SNA Displays…

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Out-of-home ad revenue jumps 16.7% in 2021

April 13, 2022

Out-of-home advertising revenue increased 16.7% in 2021 compared to the previous year, accounting for $7.1 billion, based on figures released by the Out of…

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Watchfire Signs helps restore luster to historic theater marquee

by Kevin Damask — Editor, Digital Signage Today

After a long, arduous restoration process, the marquee at the historic Hollywood Theater in Gowanda, New York can shine a little brighter with LED signage from…

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INFiLED showcases 2 large displays at Blue Whale World mall in China

April 4, 2022

INFiLED, an LED display producer, recently unveiled two large-format displays mounted on the façade of the Blue Whale World shopping mall in Shenzhen, China…

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Daktronics, Control Point Technology roll out LED video walls for sports betting

April 1, 2022

Daktronics, a producer of LED video displays, has partnered with AV integrator Control Point Technology to outfit nine current and soon-to-be-installed…

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Couple opens Fastsigns location in England

April 1, 2022

Signage and visual communications specialist Fastsigns UK has expanded its reach across the Midlands in England with the launch of a franchise in Northampton…

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BuySellAds partners with OneScreen.ai to grow OOH advertising

March 31, 2022

OneScreen.ai, a SaaS-enabled B2B marketplace provider for out-of-home advertising, is partnering with BuySellAds, provider of technology that connects…

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Avison Young installs dvLED video wall from Sharp NEC Display Solutions

March 31, 2022

Sharp NEC Display Solutions, a projector and display designer, is helping Avison Young, a commercial real estate business, to deliver visuals to its visitors…

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Lamar exec Sean Reilly joins WOO board

March 31, 2022

Lamar Advertising President and CEO Sean Reilly is joining the World Out of Home Organization board, according to a company press release.

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Watchfire Signs helps boot retailer kick-up sales with digital signage

March 30, 2022

After Boot Country/Work Country, a western boots and apparel retailer's flagship store in Sharonville, Ohio installed a digital message center from Watchfire…

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Rise Vision digital signage helps keep students, staff connected at NY high school

March 29, 2022

Thomas A. Edison High School in Elmira Heights, New York has installed a digital signage package from Rise Vision to help improve emergency response…

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Planar releases 2 LED video wall display lines

March 24, 2022

Planar, a producer of visualization technology, has launched two LED video wall display lines to serve events and high-ambient light environments: the Planar…

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University of Miami begins baseball season with Daktronics scoreboard

March 23, 2022

Daktronics, a digital display company, partnered with the University of Miami to design, manufacture and install an LED video display to the outfield of Alex…

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Clinch, Outfront partner to create dynamic DOOH content

March 23, 2022

Clinch, producers of AI-driven omnichannel advertising, has partnered with Outfront Media Inc., a billboard content producer, to create dynamic content…

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Vistar Media teams with Mira to measure DOOH effectiveness

March 21, 2022

Vistar Media, a provider of programmatic technology for digital out-of-home, is partnering with Mira, a location intelligence and attribution provider for OOH…

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West Alabama taps Watchfire Signs to enhance game day experience

March 21, 2022

The University of West Alabama, in Livingston, Alabama has added LED video boards from Watchfire Signs, an electric and LED sign developer, to Tiger Stadium…

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8 tips to consider when selecting OOH target markets

by Matthew O'Connor

Selecting target and test markets can be a challenge and becomes especially tricky when planning out-of-home advertising campaigns in regions you’re not…

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