DOOH Advertising News
Integrated Twitter-DOOH campaign takes Scrabble to digital signage
October 30, 2013
Mattel and JCDecaux U.K. recently ran an experiential digital out-of-home campaign for the game Scrabble on digital signage screens in London's Liverpool…
read nowESPN goes live on digital signage with 'DaDaDa' on DOOH
October 28, 2013
ESPN's marketing team recently deployed outdoor digital billboards showing real-time updates to drive viewers to the network's SportsCenter for breaking news…
read nowBatman takes the fight to digital signage in the U.K.
October 25, 2013
A digital out-of-home campaign promoting the new "Batman: Arkham Origins" video game from Warner Bros. has brought the Caped Crusader to digital signage…
read nowDPAA unveils pilot ad program for Ford
October 22, 2013
The Digital Place-based Advertising Association has developed its first and largest multinetwork campaign for an advertiser with a "landmark" pilot program for…
read nowRMG, Regus partner to create 'largest' in-office DOOH network
October 22, 2013
RMG Networks, a provider of technology-driven video advertising and communications solutions, recently announced a partnership with global workplace provider…
read nowDigital billboards promote foster child adoption in New Mexico
October 15, 2013
According to the Los Alamos (N.M.) Daily Post, New Mexico Gov. Susana Martinez recently announced that the state would begin using digital billboards to…
read nowLady Gaga DOOH campaign integrates social media
October 15, 2013
While Lady Gaga fans around the world eagerly awaited the reveal of Lady Gaga's new ARTPOP album cover on a Times Square billboard by watching a live video…
read nowBroadSign digital signage set to invade French DOOH
October 14, 2013
Digital signage software and media player provider BroadSign International said in a recent announcement it is marking its presence in the French digital…
read nowElevate Digital snares funding to further kiosk footprint
October 11, 2013
Elevate Digital, a Chicago-based company whose interactive outdoor kiosks can be found throughout high-traffic areas in the city, announced this week that it…
read nowAdelaide Airport flying digital with oOh!
October 11, 2013
Australian out-of-home advertising firm oOh! Media has won the long-term contract for signage within Adelaide Airport's domestic and international terminals…
read nowLady Gaga unveiling new ARTPOP album cover on DOOH screens around the globe
October 7, 2013
International recording artist Lady Gaga will reveal for the first time the cover artwork for her new album, ARTPOP, in a piece-by-piece unveiling on Clear…
read nowDPAA names new chairman
October 3, 2013
The Digital Place-based Advertising Association announced recently that François de Gaspé Beaubien, chairman and chief coaching officer of Zoom Media, has been…
read nowClear Channel Outdoor increases Latin American DOOH inventory by 50%
October 2, 2013
Outdoor advertising giant Clear Channel Outdoor Holdings has expanded its inventory of digital panels in Latin America by 50 percent this year, reflecting…
read nowClear Channel Outdoor launches DOOH social media contest at Ad Week
September 24, 2013
Clear Channel Outdoor is working with Advertising Week to promote social media discussion at its 10th Anniversary event by sponsoring a digital…
read nowDOOH campaign launched by OAAA, Aerva, Clear Channel Outdoor for Ad Week 10th anniversary
September 19, 2013
The Outdoor Advertising Association of America, Aerva, Clear Channel Outdoor and others are supporting a novel #EverywhereUR digital out-of-home campaign…
read nowDaytime TV star Cat Greenleaf to open DPAA Summit
September 12, 2013
The Digital Place-based Advertising Association will kick off its sixth annual Summit on Oct. 22 with an appearance by celebrity journalist Cat Greenleaf, host…
read nowLand Rover sounds out 'test drives' on digital signage with Grand Visual
September 12, 2013
Land Rover is promoting the all-new Range Rover Sport with a special-build digital out-of-home campaign in U.K. airports featuring an accelerator pedal,…
read nowDSF to host networking event for #DpbMedia Week
August 26, 2013
The Digital Signage Federation announced it will host a networking "open house" Wednesday Oct. 23, in New York City's Times Square in support of #DpbMedia Week.
read nowAerva powering global Display Points digital signage network
August 21, 2013
International Display Advertising Inc. announced today that Display Points and International Display Advertising have signed an exclusive agreement with…
read nowDPAA Summit taking 'Video Everywhere' to NYC
August 20, 2013
The Digital Place-based Advertising Association recently announced that the theme for its sixth annual Summit on Oct. 22 will be "Video Everywhere."
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