DOOH Advertising News
PQ Media: DOOH exposure grows 75%, on verge of 'breakout'
February 28, 2014
As the global media economy nears a digital tipping point in 2015, market research firm PQ Media said, a new study suggests that digital out-of-home media may…
read nowBlowin' in the wind: Stockholm subway digital signage reacts to passing trains
February 28, 2014
A digital signage display on a Swedish subway platform reacts to passing trains, showing an ad with a model whose hair blows around her face when trains zip…
read nowAOTO deploys 8K LED display at London Waterloo station
February 26, 2014
LED display provider AOTO recently had one of its 8K LED displays deployed in London's Waterloo railway station, according to an announcement from the company.
read nowDigital signage passport kiosks land at Houston's George Bush Airport
February 25, 2014
Houston's George Bush Intercontinental Airport has deployed automated passport-processing kiosks that also can be used as digital signage advertising…
read nowMonster Media gets patent for social media retrieval on DOOH screens
February 21, 2014
Out-of-home engagement specialist Monster Media recently announced that it has been issued patent No. 8,615,565, "Automatic content retrieval based on…
read nowAerva sends Valentine's Day 'Luv' to Times Square digital signage
February 19, 2014
Romantics across the country Tweeted their Valentine's Day photos to @AervaNYC to publicly declare their love on a Times Square digital billboard and receive…
read nowPosterscope deal adds geo-targeting and mobile tracking to DOOH network
February 6, 2014
Building on its earlier mobile integration agreements with Proxama and EE, out-of-home company Posterscope has announced a multicountry deal with ad company…
read nowClear Channel expands LA, El Paso digital billboard networks
February 3, 2014
Clear Channel Outdoor today announced it has added 14 new digital signs in greater Los Angeles, bringing its total to 33 in the L. A. market. The company also…
read nowYakima looking to regulate digital signage, billboards
January 29, 2014
The Yakima (Wash.) Planning Commission recently held a study session to craft a policy for roadside digital signs and billboards in Yakima. And while only a…
read nowAmscreen digital signage powers petrol station DOOH in Romania
January 21, 2014
U.K.-based Amscreen Digital Signage Solutions and Romanian company Primex G&C today jointly announced a partnership project that will see a network of…
read nowDOOH HELP kiosk combines digital signage, defibrillator
January 20, 2014
Liechtenstein-based HELP International AG announced it is introducing — after three years of research and development, more than 24 months of real-time field…
read nowItalian transit network shifts to cloud-based digital signage platform
January 9, 2014
Grandi Stazioni S.p.A., owner of the Grandi Stazioni Media digital signage network, has converted to BroadSign International LLC's cloud-based digital signage…
read nowKorean Air lands on Madison Ave. with digital signage video wall
December 30, 2013
To entice demanding business travelers with a new luxury flying experience, Korean Air has touched down on Madison Avenue with an immersive, interactive video…
read nowDigital signage health kiosk tops 40M engagements
December 27, 2013
Health care technology company SoloHealth recently announced that its SoloHealth Station consumer health-and-wellness kiosk has surpassed the 40-million mark…
read nowSuper Bowl could spike DOOH
December 26, 2013
This year it's not just the ads on TV that are going to be big news around the Super Bowl. With this year's NFL championship being played just outside of the…
read nowBurberry tries on digital signage in the UK, joins the Piccadilly Circus
December 26, 2013
Burberry has opened a new retail concept in London's Covent Garden that tries on digital signage for size, according to Marketing magazine. The brand also was…
read nowClear Channel launches DOOH selfie promo for NYE in NYC
December 23, 2013
Clear Channel Outdoor announced it has expanded its array of full-motion digital billboards in New York City with three new screens at the…
read nowOutdoor media companies bringing mobile to DOOH
December 18, 2013
Mobile-marketing solutions provider Blue Bite recently announced new rollouts with three outdoor media companies — Vector Media, Cinema Scene Marketing and…
read nowRoman airports landing on DOOH
December 6, 2013
Aeroporti di Roma has entered into a partnership with Clear Channel Outdoor to exclusively operate airport advertising space in Rome's two airports, Rome…
read nowBritish Airways digital billboards interact with jets flying overhead
November 20, 2013
British Airways has a new digital billboard campaign that "interacts" with jets flying overhead, according to MarketingWeek.
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