DOOH Advertising News
Monster Media gets patent for social media retrieval on DOOH screens
February 21, 2014
Out-of-home engagement specialist Monster Media recently announced that it has been issued patent No. 8,615,565, "Automatic content retrieval based on…
read nowAerva sends Valentine's Day 'Luv' to Times Square digital signage
February 19, 2014
Romantics across the country Tweeted their Valentine's Day photos to @AervaNYC to publicly declare their love on a Times Square digital billboard and receive…
read nowPosterscope deal adds geo-targeting and mobile tracking to DOOH network
February 6, 2014
Building on its earlier mobile integration agreements with Proxama and EE, out-of-home company Posterscope has announced a multicountry deal with ad company…
read nowClear Channel expands LA, El Paso digital billboard networks
February 3, 2014
Clear Channel Outdoor today announced it has added 14 new digital signs in greater Los Angeles, bringing its total to 33 in the L. A. market. The company also…
read nowYakima looking to regulate digital signage, billboards
January 29, 2014
The Yakima (Wash.) Planning Commission recently held a study session to craft a policy for roadside digital signs and billboards in Yakima. And while only a…
read nowAmscreen digital signage powers petrol station DOOH in Romania
January 21, 2014
U.K.-based Amscreen Digital Signage Solutions and Romanian company Primex G&C today jointly announced a partnership project that will see a network of…
read nowDOOH HELP kiosk combines digital signage, defibrillator
January 20, 2014
Liechtenstein-based HELP International AG announced it is introducing — after three years of research and development, more than 24 months of real-time field…
read nowItalian transit network shifts to cloud-based digital signage platform
January 9, 2014
Grandi Stazioni S.p.A., owner of the Grandi Stazioni Media digital signage network, has converted to BroadSign International LLC's cloud-based digital signage…
read nowKorean Air lands on Madison Ave. with digital signage video wall
December 30, 2013
To entice demanding business travelers with a new luxury flying experience, Korean Air has touched down on Madison Avenue with an immersive, interactive video…
read nowDigital signage health kiosk tops 40M engagements
December 27, 2013
Health care technology company SoloHealth recently announced that its SoloHealth Station consumer health-and-wellness kiosk has surpassed the 40-million mark…
read nowSuper Bowl could spike DOOH
December 26, 2013
This year it's not just the ads on TV that are going to be big news around the Super Bowl. With this year's NFL championship being played just outside of the…
read nowBurberry tries on digital signage in the UK, joins the Piccadilly Circus
December 26, 2013
Burberry has opened a new retail concept in London's Covent Garden that tries on digital signage for size, according to Marketing magazine. The brand also was…
read nowClear Channel launches DOOH selfie promo for NYE in NYC
December 23, 2013
Clear Channel Outdoor announced it has expanded its array of full-motion digital billboards in New York City with three new screens at the…
read nowOutdoor media companies bringing mobile to DOOH
December 18, 2013
Mobile-marketing solutions provider Blue Bite recently announced new rollouts with three outdoor media companies — Vector Media, Cinema Scene Marketing and…
read nowRoman airports landing on DOOH
December 6, 2013
Aeroporti di Roma has entered into a partnership with Clear Channel Outdoor to exclusively operate airport advertising space in Rome's two airports, Rome…
read nowBritish Airways digital billboards interact with jets flying overhead
November 20, 2013
British Airways has a new digital billboard campaign that "interacts" with jets flying overhead, according to MarketingWeek.
read nowUS-based DOOH health network spreads the message in Europe
November 20, 2013
Last week in Hamburg, Germany, Health Media Network COO Larry Newman was the featured keynote speaker at the BroadSign Executive Forum: Healthcare, a…
read nowCanadian outdoor firm takes on climate change on digital signage
November 15, 2013
Canadian out-of-home company Pattison Outdoor Advertising is turning its digtial signage and digital out-of-home screens over to the issue of climate change.
read nowDigital billboards helping urgent search for bone marrow donor
October 30, 2013
The seach for a bone marrow donor for a sick 2-year-old boy who urgently needs a transplant has moved to digital billboards as part of an Ocean Outdoor…
read nowIntegrated Twitter-DOOH campaign takes Scrabble to digital signage
October 30, 2013
Mattel and JCDecaux U.K. recently ran an experiential digital out-of-home campaign for the game Scrabble on digital signage screens in London's Liverpool…
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