DOOH Advertising News

Pointsmith, AllOver Media form Momentara brand

October 9, 2025

Pointsmith and AllOver Media have formed a new brand, Momentara, which combines national OOH media with tech-enable retail marketing.

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Koddi, ISM partner to simplify retail media buying

October 8, 2025

Koddi, which provides retail and commerce media technology, and In-Store Marketplace, a centralized platform for digital in-store media integration, have…

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Criteo launches largest OOH campaign across 5 global markets

October 7, 2025

Criteo has debuted its largest OOH campaign to date, spanning across five global markets.

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GSTV partners with c-store Casey’s on retail media network initiative

October 6, 2025

GSTV and Casey's have teamed up on a branded managed service video solution for enhanced retail media promotions.

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Jolt debuts data platform to measure roadside OOH advertising

October 3, 2025

Jolt has launched a platform, called Spark Intelligence, that provides out-of-home advertisers transparency and accountability and measurability when it comes…

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Wildstone expands Australian billboard portfolio

October 1, 2025

Wildstone has added nine Melbourne, Australia billboard faces to its portfolio. The addition, acquired from High Street Media, brings the total number of…

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Clear Channel Outdoor launches measurement insight solution

September 30, 2025

Clear Channel Outdoor has launched Inflight Insights that delivers data to empower campaign optimization.

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Intersection awarded advertising contract with CobbLinc

September 29, 2025

Intersection, an experience-drive OOH media and technology company, has been awarded a three-year contract to sell advertising for Cobb County, Georgia, on the…

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Laserwall, Perion partner on DOOH inventory strategy

September 26, 2025

Laserwall is partnering with Perion to expand access to Laserwall's digital screen inventory and enter the global programmatic marketplace.

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Clear Channel Outdoor taps Vistar Media as DOOH partner

September 25, 2025

Clear Channel Outdoor, an out-of-home media owner, has chosen Vistar Media, which provides solutions for OOH media, as a full-stack tech partner for its U.S.

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OOH fueling sports economy, claims OAAA study

September 24, 2025

Out-of-home advertising is one of the most powerful tools in sports marketing, according to a national study released by the Out of Home Advertising…

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Creative quality, positive emotion drive OOH effectiveness

September 22, 2025

Creative quality and positive emotion are top behaviors that drive out-of-home advertising effectiveness. Strong consistent branding can also play a…

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OAAA hosting forum focused on OOH ad future

September 19, 2025

The Out of Home Advertising Association of America will hold its second annual forum, in collaboration with 4As, on Oct. 16.

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Viooh, Elan Media team up on Qatar programmatic DOOH

September 17, 2025

Viooh and Elan Media are partnering to bring programmatic digital out-of-home to Qatar's shopping destinations and roadside locations.

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Heritage Outdoor Media, ANC transform NYC Times Square corner

September 15, 2025

Heritage Outdoor Media and ANC teamed up to transform a corner in Times Square, New York City with updated signage on two buildings.

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Hypervsn, Firefly, Flo Advertising unveil 3D holographic experience truck

September 11, 2025

Hypervsn, Flo Advertising and Firefly have launched a 3D holographic experience truck on the Las Vegas Strip in Nevada.

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Jolt enhances platform with AI capability for advertisers

September 9, 2025

Jolt, a digital OOH and EV charging network, has enhanced its Spark Intelligence platform with real time AI optimization.

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UniLED Software teams with MX for DOOH ad verification

September 8, 2025

UniLED Software is partnering with MX to rollout independent verification across all MX digital out-of-home ad campaigns in the U.S.

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Screenverse taps ABCS Insights as measurement partner

September 8, 2025

Screenverse has named ABCS Insights, an ad effectiveness analytics company, as its preferred measurement partner to advance OOH attribution and campaign…

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Spotlight Outdoor Ads names Alex Wongthongsanguan as senior account manager

September 5, 2025

Alex Wongthongsanguan has been hired as a senior account executive at Spotlight Outdoor Ads.

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