DOOH Advertising News
Century Group integrates Edge1 OOH software
June 4, 2020
Century Group, an East India airport OOH company, has integrated Edge1's software to manage OOH networks, according to a press release.
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Talon Outdoor #sendslove with DOOH campaign
June 2, 2020
Talon Outdoor has launched its #SendingLove DOOH campaign with the World Out of Home Foundation, which challenges users to submit positive messages during the…
read nowVistar Media partners with Quividi to fuel programmatic DOOH
June 2, 2020
Quividi, an audience and campaign analytics provider, has partnered with Vistar Media, a digital media services provider that uses data driven technology to…
read now3M enters 3-year contract with Wrapmate
June 1, 2020
Wrapmate, a digital platform for graphics projects, has entered a three-year global collaboration agreement with 3M Commercial Solutions to help businesses in…
read nowUK OOH impressions up, despite coronavirus
May 11, 2020
Despite lockdown measures still in place in the U.K., traffic rose by 4% in the country in the week of April 20 to 26, according to data from Ada, Talon's OOH…
read nowDOOH market to grow despite COVID-19
May 6, 2020
The DOOH market is expected to grow by $8.72B from 2019 to 2023, despite the economic impact of COVID-19, according to a report by Technavio.
read nowAmerican Humane Society offers COVID-19 DOOH content
April 24, 2020
The American Humane Society is offering DOOH content related to COVID-19 pet information, according to an email announcement.
read nowGlobal outdoor advertising to reach $54B by 2024
April 14, 2020
The global outdoor advertising market will reach $54.13 billion by 2024, according to a report by ResearchandMarkets. It will also grow at a compound annual…
read nowAtmosphere earns $14M in funding round
April 10, 2020
Atmosphere, a TV streaming service and owner of CHIVE TV, has earned $14 million in a round of funding. This company offers streaming channels for businesses…
read nowBillups study finds hyper-local OOH viewing at all time-high
April 9, 2020
While customers are generally spending less time at many businesses due to the coronavirus, they are spending time at their local supermarkets and suburban…
read nowACE launches association for DOOH
April 2, 2020
Advocates for Connected Experiences has formed an association for DOOH, retail and venue-based digital experiences. The free-to-join group will help provide…
read nowOrange Barrel Media, IKE Smart City donate DOOH advertising for local businesses
March 24, 2020
Orange Barrel Media, a smart city company, and sister company IKE Smart City are donating airtime on DOOH digital signage for local businesses.
read nowBillups inks acquisition of MacDonald Media
March 19, 2020
Billups, an OOH advertising technology company, has acquired OOH solutions provider MacDonald Media. With this acquisition, 20 MacDonald Media employees will…
read nowClear Channel Airports to deploy digital signage network for Signature Flight Support
March 17, 2020
Clear Channel Airports, the Americas-based airport subsidiary of Clear Channel Outdoor Holdings Inc., will upgrade the media and marketing for more than 14…
read nowAbsen unveils AW Series for DOOH
March 10, 2020
Absen Inc., a LED display manufacturer, has unveiled its AW Series of LED displays for DOOH. This series will be available in 500-by-500-millimeter and…
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Visit Philadelphia aims to attract female travelers with Times Square DOOH campaign
February 17, 2020
Visit Philadelphia, the city's tourism marketing organization, partnered with Clear Channel Outdoor to launch a DOOH campaign called City of Sisterly Love to…
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Outfront Media celebrates Valentine's Day with AR DOOH campaign
February 14, 2020
Outfront Media Inc. has launched a augmented reality DOOH Valentine's Day campaign across the U.S. Customers can scan QR codes on smaller DOOH assets or visit…
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Gu launches interactive Tweet-driven DOOH Valentine's Day campaign
February 13, 2020
Gu, a dessert brand based in London, has launched its Love Notes DOOH campaign with Grand Visual. The campaign invites users to submit romantic tweets inspired…
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Curb Taxi Media offering DOOH taxi network
January 29, 2020
Curb Taxi Media, a taxi advertiser, has launched a network of programmatic smart taxi tops in New York City. Advertisers can deliver DOOH campaigns on displays…
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Outfront Media selects senior VP for West Coast
January 22, 2020
Outfront Media Inc. has selected Rob McGovern to serve as senior vice president of national sales in Los Angeles. He will lead the West Coast national sales…
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