DOOH Advertising News
Nielsen to include Octopus Interactive Uber, Lyft content in digital content ratings
April 14, 2021
Nielsen has announced it will include Octopus Interactive's network of interactive display content in Uber and Lyft vehicles into its Digital Content Ratings…
read nowStreetMetrics adds leaders to strategic advisory board
April 9, 2021
StreetMetrics, a third party media measurement company for DOOH advertisements on vehicles, has added Lynda Clarizio and Jim MacCurtain to its advisory board.
read nowRoad Runner Media partners with Place Exchange for programmatic DOOH buying
April 8, 2021
Road Runner Media Inc., a mobile DOOH media company, has partnered with supply-side platform provider Place Exchange to allow programmatic purchasing of…
read nowVerizon Media partners with Place Exchange to expand programmatic DOOH inventory
April 5, 2021
Verizon Media has partnered with Place Exchange, an OOH supply platform, to deliver its publisher network to its demand-side platform to allow advertisers to…
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Road Runner Media partners with Siemens to deploy displays on vans
March 31, 2021
Road Runner Media, a DOOH media company, has partnered with smart infrastructure solutions provider Siemens to deploy rear-facing digital media panels on…
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TrilbyTV, Britannica Digital deliver digital signage 'World Facts'
March 30, 2021
TrilbyTV, a digital signage software provider, has partnered with Britannica Digital Learning! to offer "World Facts" for digital signage. The content package…
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EOS Linx teams with Encompass Media Group on DOOH advertising for EV charging stations
March 22, 2021
EOS Linx, a provider of smart city solutions, has teamed with Encompass Media Group, an out-of-home media services provider, to support the DOOH component of…
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oOh!media intros Audience Intelligence Hub for OOH
March 19, 2021
OOh!media has launched its Audience Intelligence Hub, a data resource for clients looking to engage OOH audiences. The platform offers data from more than…
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Massachusetts town to pilot kiosks for OOH advertising
March 16, 2021
The city of Worcester, Massachusetts has teamed with Gobis and Co. to launch a pilot program to install up to 10 interactive digital kiosks throughout the city…
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Captivate intros Women in Business DOOH series
March 8, 2021
Captivate, a location based DOOH video network, has launched the Women in Business series as part of International Women's Day and Women's History Month. The…
read nowOOH company oOh!media releases 2020 financial results
February 25, 2021
OOh!media, an OOH company has released its financial results for 2020. Although the company saw revenue dip by 34% due to the pandemic, it also saw cash…
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Road Runner Media gains $62.5M in financing for vehicle DOOH
February 25, 2021
Road Runner Media Inc., a DOOH media company, has partnered with Baseline Growth Capital for up to $62.5 million in financing. The company will use this to…
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Navori Labs debuts AI marketing analytics software for retailers, DOOH advertisers
February 23, 2021
Digital signage software provider Navori Labs has released Aquaji, an AI-computer vision software platform focused on marketing analytics for the retailer and…
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Intersection signs contract with MRTA for DOOH
February 22, 2021
Intersection has partnered with the Massachusetts Bay Transportation Authority to manage its bus shelter and street furniture fleet across the Boston…
read nowOOh!media upgrades to digital billboards in Australia
February 17, 2021
The OOH media company oOh!Media has digitized three large format billboards in the Gold Coast, Victoria and Adelaide in Australia. With these DOOH assets, the…
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National CineMedia partners with Ziosk for restaurant DOOH
February 15, 2021
National CineMedia, a cinema advertising network, has partnered with Ziosk, a restaurant technology platform provider, to deliver a DOOH network at…
read nowConcept Group partners with UniLED for LED DOOH
February 2, 2021
Concept Group, an LED specialist, has partnered with UniLED, a digital signage and DOOH provider, to provide support for its DOOH business in the U.K. As part…
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LG intros 3 series of outdoor LED displays
January 29, 2021
LG Business Solutions USA has released three series of outdoor LED displays with pixel pitches ranging from 3.9 to 16-millimeters. The displays includes six…
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Firefly intros Tesla taxi-top DOOH
January 28, 2021
Firefly, a taxi DOOH media network provider, has partnered with vehicle fleet operator Drive Sally to deliver taxi-top DOOH advertising on Tesla taxis. The…
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SNA Displays intros LED display at Times Square
January 25, 2021
SNA Displays has crafted the Broadway Plaza Digital LED displays at H&M's Times Square flagship location at 151 West 42nd Street in New York City. This…
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