DOOH Advertising News

Orange 142, ReachTV launch tourism ad platform

November 13, 2025

Orange 142, a division of Direct Digital Holdings and a digital marketing agency, and ReachTV, a streaming TV network of live sports and lifestyle, are…

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BeReal OOH campaigns kick off in Paris, New York

November 12, 2025

BeReal's first-ever out-of-home advertising campaigns have arrived in New York City and Paris, marking the brand's debut in transit advertising.

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Adform DOOH campaigns drive buzz for AMC series premiere

November 11, 2025

Adform, a media buying platform, has released information on two programmatic digital-out-of-home campaigns for AMC series premieres of "Daryl Dixon" and…

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NoviSign, Perion integrate to expand DOOH ad capabilities

November 7, 2025

NoviSign, which provides cloud-based digital signage solutions, has integrated with Perion, formerly known as Hivestack.

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Viooh, Big Outdoor partner to expand programmatic access to inventory

November 6, 2025

Viooh and Big Outdoor are teaming up to expand programmatic access to digital inventory stateside.

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Lamar Advertising launches Veterans Day interactive OOH campaign

November 6, 2025

Lamar Advertising, an outdoor advertising company, is launching Heroes Across America, a Veterans Day interactive OOH campaign honoring the service of U.S.

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StackAdapt intros map-first UI, unified workflow capability

November 4, 2025

StackAdapt, an advertising and marketing technology provider, has enhanced its DOOH solution with map-first DOOH planning and unified workflow capability.

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Nongshim digital billboard campaign celebrates product launch in Netflix flick

November 3, 2025

Nongshim, a producer of Korean instant noodles and snacks, deployed a global digital billboard campaign, in New York Times Square, to celebrate the launch of…

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Viooh, London Lites team to expand London DOOH footprint

October 31, 2025

Viooh, a global digital out-of-home supply-side platform, and London Lites, a DOOH media owner, are teaming up on a programmatic partnership to target…

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OOH ads deliver big ROI

October 30, 2025

Out-of-home advertising is delivering well-above average marginal return on investment and is one of the most efficient, yet underfunded, channels for growth.

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Screenverse, Spectrio team up to monetize digital signage

October 28, 2025

Spectrio, a provider of digital signage for enterprise environments, is partnering with Screenverse, a programmatic digital out-of-home monetization partner.

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Cadbury’s Heroes outdoor campaign sets a score record

October 27, 2025

Cadbury's Heroes outdoor advertising campaign achieved a record high score of 5.9 stars on System1's Test Your Ad platform. It is the highest ever outdoor…

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Clear Channel Outdoor, Blood Cancer United team on billboard campaign

October 23, 2025

Clear Channel Outdoor has partnered with Blood Cancer United on an out-of-home campaign highlighting Blood Cancer United's mission and to remind the public…

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Cineplex selling digital media division to Creative Realities

October 23, 2025

Cineplex Inc., a Canadian entertainment and media company, has entered into a definitive agreement to sell its digital place-based media division, Cineplex…

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Clear Channel supports 26th annual Lights On Afterschool rally

October 22, 2025

Clear Channel is supporting the 26th annual Lights On Afterschool rally with a digital billboard campaign on rally day Oct. 23.

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Viooh, iCo Medios forge alliance

October 22, 2025

Viooh, a digital out-of-home supply-side platform, has partnered with iCo Medios, a digital DOOH media company in Colombia, have forged an alliance to enable…

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GroundTruth launches DOOH advertising solution

October 21, 2025

GroundTruth, an ad platform, has launched a digital out-of-home solution powered by an integration with Place Exchange, an independent supply-side platform for…

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Legrand | AV opens headquarters in Minnesota

October 21, 2025

Legrand | AV, which provides audio visual solutions, has opened its new headquarters in Minnetonka, Minnesota.

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Outdoor advertising industry supporting Wildstone founder’s Himalaya climb

October 15, 2025

The outdoor advertising industry is supporting a Himalaya climb by Wildstone Founder and CEO Damian Cox who plans to kick off an ascent of Ama Dalam in Nepal…

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Screenverse acquires Perpetural Media video-first technology

October 13, 2025

Screenverse has acquired key technology assets from Perpetural Media, including the Perpetural prDOOH software platform.

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