DOOH Advertising News
Seedooh partners with ECN, expanding into European DOOH
November 16, 2022
Seedooh, a programmatic verification platform provider, has partnered with Executive Channel Network, to expand into European DOOH, according to a press…
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Loop Media announces Broadsign partnership, aims to disrupt digital signage
November 11, 2022
Loop Media Inc., a digital media firm, has partnered with digital signage company Broadsign in its expansion in automating programmatic DOOH, according to a…
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Holiday spending to grow with caveats for DOOH, other channels
November 10, 2022
The National Retail Federation predicts U.S. holiday shopping spend to grow between 6%-8% this year, topping out between $942.6 billion and $960.4 billion, but…
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Hivestack expands in China with Tulip partnership
November 7, 2022
Hivestack, a global pDOOH firm, has partnered with Tulip Media, an outdoor LED firm, to expand in China, according to a report in exchangewire.com.
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Hivestack partners with RZK Digital, expands in Brazil
November 2, 2022
Hivestack, an international pDOOH firm, continues its expansion in Brazil, announcing a partnership with RZK Digital, a São Paolo programmatic advertising…
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Amazon DSP expands options for grocery, CPG with omnichannel metrics
October 31, 2022
Amazon's growing advertising wing has added a focus on grocery and consumer packaged brands, announcing a variety of expanded options for programmatic…
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Volta ‘Get out the vote’ DOOH campaign aims to increase voter turnout
October 31, 2022
Volta, an EV charging and DOOH media firm, has unveiled its "Get out the vote" campaign in the lead-up to U.S. midterm elections, according to a press release.
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Blis partners with VIOOH in UK, plans expansion
October 26, 2022
Blis has entered a partnership with VIOOH, according to a press release, with both companies based in the U.K. and the deal includes rights to the JCDecaux…
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Displayforce enters Sweden, Finland via Bluebell partnership
October 25, 2022
Displayforce, a Cyprus-based AI-powered DOOH performance marketing automation solution firm, has partnered with Bluebell Digital, a DOOH provider, to enter the…
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Qatar’s Place Vendome Mall embraces LED digital signage
October 25, 2022
Place Vendome Mall, based in Doha, Qatar, has partnered with Daktronics and Elan Group to install 16 LED displays, according to a press release.
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Watchfire Signs purchases Anthem Displays
October 24, 2022
Watchfire Signs, a digital display manufacturer, has purchased North Carolina-based Anthem Displays, LLC.
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Volta announces SSP-agnostic pDOOH advertising
October 18, 2022
Volta has announced equal access to DOOH customers on the Volta Media Network regardless of which supply side platform they use to purchase programmatic…
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Volta enables 3D DOOH across network, enhances interactivity
October 14, 2022
Volta, a U.S.-based EV charging and media company, has enabled 3D content across its DOOH network, according to a press release.
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Vistar Media, Place Exchange announce interoperability for pDOOH
October 13, 2022
Vistar Media and Place Exchange, two pDOOH solutions providers, have announced they are making their mediation solutions mutually compatible to streamline…
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The Media Shop teams with Broadsign for Australia DOOH
October 12, 2022
Australian media company The Media Shop has teamed with Broadsign to expand retail DOOH across its growing networks, according to a press release.
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pDOOH predicted to continue growth
October 12, 2022
VIOOH, a global DOOH supply-side platform, has announced the release of its annual DOOH research, which include survey feedback from 1,000 media professionals…
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India sees sharp increase in pDOOH, says Times
October 7, 2022
Amid a nationwide expansion of DOOH, programmatic advertising is rapidly on the rise in India, as shown in data from the Times OOH, a provider and analyst of…
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Social media fuels OOH visibility according to OAAA, Harris Poll
October 6, 2022
TikTok and other social media platforms are a major source of OOH ad visibility, according to a press release from OAAA, in partnership with Harris Poll…
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NHL launches digitally enhanced dasherboard signage
October 5, 2022
The NHL has partnered with Supponor to use digitally enhanced dasherboards on digital signage at its games, according to a nhl.com press release.
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Poll finds OOH on rise as travel rises, OAAA reports
September 30, 2022
The Out of Home Advertising Association of America announced that nearly 60% of Americans plan to travel this holiday season, with airplanes and personal…
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