DOOH Advertising News & Media

Rubicon Project partners with IZON Network for DOOH access

December 31, 2019

Rubicon Project, an advertising exchange, has partnered with IZON Network Inc. to allow advertisers and brands to access more than 6,000 DOOH displays and 2.…

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Live Board partners with 4 companies for DOOH solution

December 27, 2019

Live Board Inc. has partnered with SMN Corp., D.A Consortium Inc., Hivestack Inc. and Voyage Group Inc. to promote its Live Board Marketplace DOOH platform.

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Adams Outdoor partners with Vistar Media for programmatic DOOH

December 23, 2019

Adams Outdoor Advertising, an OOH media supplier, has partnered with Vistar Media to integrate programmatic technology into AOA's nearly 300 digital billboards…

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Wow Media launches light installation on digital billboard

December 19, 2019

Wow Media, a digital signage operator, has launched a light installation on its 1,200 square foot digital displays across Southern California's 405 freeway. By…

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Clear Channel delivers digital advertising to Jackson-Medgar International Airport

December 17, 2019

Clear Channel Airports, the airport subsidiary of Clear Channel Outdoor Holdings Inc., has launched a digital and print advertising network for Jackson-Medgar…

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Burger King gets frosty with DOOH

by Bradley Cooper — Editor, Connect Media

Burger King got frosty with a dynamic DOOH campaign that reduced Oreo Shake prices based on the temperature.

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IG partners with Grand Visual to deliver breaking financial news to DOOH

December 4, 2019

IG, a financial trading company based in the U.K., has partnered with Grand Visual to stream breaking news stories and images from its website on JCDecaux's…

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Watchfire Signs completes signage renovation for Las Vegas Fremont Street Experience

November 27, 2019

Watchfire Signs has officially shipped out the rest of its digital signage modules for the renovation of the Fremont Street Experience digital canopy in Las…

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2 ways you can participate in the 2020 Digital Signage Future Trends Report

by Bradley Cooper — Editor, Connect Media

Digital Signage Today is dedicated to keeping an eye on the future by predicting trends for 2020 in our upcoming 2020 Digital Signage Today Future Trends…

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3 digital signage trends that will shape the sporting fan experience

by Jeff Hastings — CEO, BrightSign

As we view the current landscape of digital signage in sporting venues, three trends emerge that will significantly shape the fan experience at sporting events…

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Digital signage, kiosks deliver better transit experiences

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Pittsburgh residents and visitors no longer have to sort through paper copies of transportation schedules when they visit stations. Instead, they can access…

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Watchfire Signs partners with Blip for DOOH advertising

November 8, 2019

Watchfire Signs, a digital billboard manufacturer has partnered with Blip, an OOH revenue company to integrate its Ignite OA software with Blip's platform.

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3 lessons on boosting DOOH

by Bradley Cooper — Editor, Connect Media

When it comes to advertising, DOOH is full of untapped potential. While many companies are increasingly using DOOH to drive both sales and engagement, often…

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Blue Bite partners with do it outdoors media for "shadowfencing" OOH solution

November 6, 2019

Blue Bite, a geofencing solutions provider, has partnered with OOH company do it outdoors media to deliver "shadowfencing" for digital billboard. Shadowfencing…

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Digital signage delivers streamlined airport passenger flow

by Tegan Worrall — Creative & Marketing Manager, CV Media & Signage

Traditional signs and innovative digital signage both play a key role in ensuring clear wayfinding communications within and around the airport precinct. There…

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IKEA measures DOOH effectiveness with Russ Outdoor

by Bradley Cooper — Editor, Connect Media

One great challenge with digital-out-of-home or any other form of advertising is how one can measure the true effectiveness of the campaign. How can you…

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How blockchain will impact digital signage advertising

by Bradley Cooper — Editor, Connect Media

Blockchain has the potential to transform a variety of industries, and that includes digital signage advertising.

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3 ways displays can improve a community

by Bradley Cooper — Editor, Connect Media

Digital signage is useful for more than just simple advertising. It can also help a community become a safer place, raise awareness for community issues and…

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Talon partners with SafeGraph for intelligent DOOH

October 8, 2019

Talon Outdoor, an OOH media company, has partnered with SafeGraph, a provider of point-of-interest data to integrate more audience insights into its media…

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2 places you need to be deploying DOOH

by Bradley Cooper — Editor, Connect Media

There are many benefits to using DOOH such as being able to change content rapidly, test different types of content or deliver dynamic campaigns. Even with all…

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