Billups study finds hyper-local OOH viewing at all time-high

April 9, 2020

While customers are generally spending less time at many businesses due to the coronavirus, they are spending time at their local supermarkets and suburban…

ACE launches association for DOOH

April 2, 2020

Advocates for Connected Experiences has formed an association for DOOH, retail and venue-based digital experiences. The free-to-join group will help provide…

When do you retire an older display?

by Bradley Cooper — Editor, Connect Media

Every piece of equipment has an expiration date, even if it isn't listed on the box or device. And the problem is: it can be difficult to tell when a device is…

Orange Barrel Media, IKE Smart City donate DOOH advertising for local businesses

March 24, 2020

Orange Barrel Media, a smart city company, and sister company IKE Smart City are donating airtime on DOOH digital signage for local businesses.

Holographic digital signage soars into Estonia

by Bradley Cooper — Editor, Connect Media

Holograms are often a natural companion to digital signage, as Estonia telecommunications company Elisa found out with its campaign to promote a TV series.

Billups inks acquisition of MacDonald Media

March 19, 2020

Billups, an OOH advertising technology company, has acquired OOH solutions provider MacDonald Media. With this acquisition, 20 MacDonald Media employees will…

Digital signage provides calming presence during coronavirus pandemic

by Bradley Cooper — Editor, Connect Media

As panic over COVID-19, the coronavirus outbreak, continues to spread, digital signage can provide a much needed calming presence to help customers stay…

Clear Channel Airports to deploy digital signage network for Signature Flight Support

March 17, 2020

Clear Channel Airports, the Americas-based airport subsidiary of Clear Channel Outdoor Holdings Inc., will upgrade the media and marketing for more than 14…

Absen unveils AW Series for DOOH

March 10, 2020

Absen Inc., a LED display manufacturer, has unveiled its AW Series of LED displays for DOOH. This series will be available in 500-by-500-millimeter and…

DOOH versus static billboards

by Bradley Cooper — Editor, Connect Media

Should you invest in traditional billboards or digital displays? It's a difficult question to answer because it depends on a few factors.

Yoplait dishes out smoothies with facial recognition digital signage

by Bradley Cooper — Editor, Connect Media

One major challenge for advertisers is how to target customers based on their mood. Facial recognition technology is making it easier for advertisers to cater…

Visit Philadelphia aims to attract female travelers with Times Square DOOH campaign

February 17, 2020

Visit Philadelphia, the city's tourism marketing organization, partnered with Clear Channel Outdoor to launch a DOOH campaign called City of Sisterly Love to…

Outfront Media celebrates Valentine's Day with AR DOOH campaign

February 14, 2020

Outfront Media Inc. has launched a augmented reality DOOH Valentine's Day campaign across the U.S. Customers can scan QR codes on smaller DOOH assets or visit…

Gu launches interactive Tweet-driven DOOH Valentine's Day campaign

February 13, 2020

Gu, a dessert brand based in London, has launched its Love Notes DOOH campaign with Grand Visual. The campaign invites users to submit romantic tweets inspired…

The road ahead for digital signage in self-driving cars

by Jeff Hastings — CEO, BrightSign

Digital signage is already making inroads in the automotive space, but as self-driving cars become more common, digital signage is going to enter a whole new…

Curb Taxi Media offering DOOH taxi network

January 29, 2020

Curb Taxi Media, a taxi advertiser, has launched a network of programmatic smart taxi tops in New York City. Advertisers can deliver DOOH campaigns on displays…

Outfront Media selects senior VP for West Coast

January 22, 2020

Outfront Media Inc. has selected Rob McGovern to serve as senior vice president of national sales in Los Angeles. He will lead the West Coast national sales…

Top 2019 blogs: Burger King, Walmart, Target digital signage design claim spots

by Bradley Cooper — Editor, Connect Media

Last time, we looked at the top 10 articles and news items posted on 2019 on Digital Signage Today. Now, we are going to turn our attention to the top blogs…

Why DOOH will take over the world.

While OOH accounts for only a small fraction of media spending today in comparison to television, radio, newspapers and magazines, one expert expects this to…

Looking back: Trever Noah digital signage, Kroger dominate 10 news items of 2019

by Bradley Cooper — Editor, Connect Media

When it comes to news, the biggest stories last year were an eclectic bunch, such as one story that looked at the Shinnecock Indian Nation's legal struggle to…