Vistar releases Demand Side Platform 6.0 for DOOH campaigns

February 22, 2022

Vistar Media, a provider of software for digital out-of-home, has released version 6.0 of the Vistar Demand-Side Platform which combines a visual out-of-home…

Lamar Advertising joins World Out of Home Organization

February 22, 2022

Lamar Advertising, a large out-of-home advertising company, has joined the World Out of Home Organization, which works to promote the OOH industry, according…

VIOOH launches programmable DOOH at major airports

February 21, 2022

VIOOH, a digital out of home marketplace, has launched programmatic digital-out-of-home advertising at selected U.S. airports in partnership with marketing and…

Best tactics for implementing a top-notch digital signage project

by Kevin Damask — Editor, Digital Signage Today

Chris Melito has spent the past two decades finding out what works and what doesn’t work in digital signage rollouts. Melito, manager of professional services…

Getir grocery delivery using OOH to make splash in U.S. market

by Kevin Damask — Editor, Digital Signage Today

Food delivery services became all the rage when the pandemic hit two years ago. Getir an “ultrafast delivery provider,” established in Turkey in 2015, finally…

Watchfire Signs helps New Peoples Bank open branch with LED display

February 15, 2022

New Peoples Bank, a 20-unit chain serving residents in Virginia, Tennessee, West Virginia and North Carolina, recently upgraded its digital signage through a…

Seaoil uses location-based DOOH campaign to target motorists

February 15, 2022

Seaoil, a fuel company from the Philippines, used real-time data to play location-aware messages informing motorists of the closest Seaoil gas station in a…

Clear Channel Outdoor billboards highlight Black History Month

February 15, 2022

Clear Channel Outdoor (CCO) is celebrating the Black History Month theme for 2022 of "Health and Wellness" by running digital displays spotlighting Black…

Alfi, 22Miles combine to offer wayfinding services

February 14, 2022

Alfi, an advertising platform, has partnered with 22Miles, a visualized communications digital signage company, to combine 22Miles' content management system…

National CineMedia, Rad Technologies target social influencers with AI platform

February 14, 2022

National CineMedia, a cinema advertising network, has formed a strategic partnership with Rad Technologies, a marketing platform provider, to drive…

Intersection signs extended OOH transit contracts on West Coast

February 10, 2022

Intersection, an out-of-home media and technology company, is expanding its West Coast presence and digital footprint with new and extended contracts in…

OOH campaign in NY's Times Square targets domestic violence

February 9, 2022

Domestic violence nonprofits Safe in Harm's Way Foundation Inc. and DomesticShelters.org, a service of Theresa's Fund, are partnering with Neon, an IPG Health…

Hypersign.com powers Central State University with digital signage

February 9, 2022

Hypersign.com, a visual communication platforms software company, has been awarded a contract to provide digital signage services to Central State University…

Pandemic leads to customer experience opportunities in digital signage

by Jeff Hastings — CEO, BrightSign

A standout feature of the pandemic has been the extent to which BrightSign customers in all regions have invested in the customer experience, in some cases…

Sigmoid, MobileFuse partner to increase DOOH services

February 8, 2022

Sigmoid, a data engineering and artificial intelligence solutions firm, has made public — after almost three years — the company's partnership with MobileFuse…

Online vs. DOOH advertising: Knowing differences can lead to success

There are some differences between online advertising and DOOH and some of them are big. But thankfully, there are also similarities. Truly understanding the…

SNA Displays building 50-foot high video wall in downtown LA

February 2, 2022

LED display manufacturer SNA Displays has begun installation work on a large LED project for the dual-branded Moxy and AC Hotel Los Angeles Downtown…

TriplePlay lights up Climate Pledge Arena with digital signage rollout

February 2, 2022

The Seattle Kraken, the NHL's newest franchise, have moved into its redeveloped $1.15 billion home, Climate Pledge Arena, which features 28,175 square feet of…

Daktronics outfits University of Delaware scoreboards

February 2, 2022

The University of Delaware is partnering with athletic scoreboard and display company Daktronics to design, manufacture and install nearly 3,000 square feet of…

Visual Art takes over Ocean MediaTech, expands European market

February 1, 2022

Visual Art, a digital communication company based in Sweden, has taken over the operations of Ocean MediaTech, a digital signage producer, according to a…